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Crisis Culture Has Become a Competitive Advantage
Arnaud Pochebonne explains why constant instability, from geopolitical conflict to AI-driven misinformation and cyberattacks, has turned crisis management from a defensive function into a core leadership capability and competitive advantage....
Kyra Obolensky Named Europe Health Lead As APCO Strengthens Global Health Advisory Leadership
Kyra Obolensky joins APCO as Europe health lead in Brussels, bringing more than 20 years of policy, regulatory and communications experience from Sanofi, Galapagos and AstraZeneca to strengthen the firm's Global Health practice....
The Organic Label for Content: Why Authenticity Is a Defense, Not a Differentiator
As AI-generated content floods every channel, authenticity is shifting from a branding choice to an operational safeguard companies need to build before a crisis forces it....
4 Ways to Build Trust in a Turbulent Communications Landscape
Communicators face a landscape shaped by political shifts, AI-driven bias and stakeholder scrutiny. Four practical steps help organizations align values, actions and messaging to sustain trust....
Global Perspectives, Local Expertise: Why Connection Is a Competitive Advantage
A reflection on APCO's Global Exchange Program shows how cross-border collaboration between colleagues in Berlin and Paris turns local expertise into stronger, more informed client strategy....
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Running the Long Game: Why Crisis Prep Deserves Marathon Training
Crisis communications preparedness works like marathon training: a plan alone isn't enough. Regular tabletop exercises, realistic testing and ongoing reviews build the adaptability organizations need when a real crisis hits....
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The Coolcation Story Is Ahead of the Data—and the Gulf Is Ahead of the Story
European travel intent, flight bookings and actual tourist spending are moving in different directions this summer, and Gulf destinations built for heat are capturing demand Mediterranean resorts are losing....
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The UAE’s Choreographed Crypto Journey Is Paying Off
Emirates' new crypto payment option for flights reveals how UAE regulators built the licensing infrastructure that let a government body, an airline and a retailer launch digital-asset payments within weeks....
Trade, Tariffs and the Midterms: 3 Things Business Leaders Should Watch
APCO's trade policy experts unpack why control of Congress won't reshape the administration's tariff agenda, and what companies should watch across Canada, India and China ahead of the midterms....
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In-Depth Merger Control: The Increasing 'Politicisation' of Merger Control and the Role of Government Affairs
Merger control has become increasingly politicised worldwide, with the US, EU and UK all shifting antitrust and competition policy to serve domestic growth and industrial goals, raising new stakes for dealmakers and their advisers....