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People / Chief Executive Officer /


Chief Executive Officer

Brad Staples is an internationally recognized expert on the geopolitical forces shaping markets. As chief executive officer of APCO, he leads the firm’s business and more than 1200 employees who are based in more than 30 markets around the world. Brad has spent decades building APCO’s business and developing client service teams around the world, having previously served as president international and chair of global development.

At APCO, we pride ourselves on having deep campaigning skills. With the advent of digitalisation, mobilising focused online campaigns is key. We draw heavily on the creative and data-driven campaign skills our teams have developed globally.

Brad first joined APCO in 1996, where he helped lead the firm’s European business in Brussels before going on to head the EMEA region.​ Throughout his career at APCO, he has devised and conducted reputation and communication programs for multinational companies and interest groups across a broad range of industries and policy areas. He has developed public affairs campaigns and led investment promotion, information and reputation assignments for numerous corporations, governments, and political leaders.​

Brad also built APCO’s global antitrust and competition practice. Working in close collaboration with leading law firms and investment banks, he has managed global client M&A and antitrust communication campaigns and has assisted multinational companies from many industry and service sectors in achieving their communication objectives around major cases.​

Prior to joining APCO, Brad worked in a consultancy in London and was managing director of an EU affairs consultancy in Brussels. He holds a Bachelor of Arts in Politics and Government. A British-Italian national, he speaks Italian and French.​