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APCO Welcomes Valerie Pinto as Managing Director, India, and Executive Director of Corporate, Asia
Valerie Pinto has joined APCO as managing director for India and executive director of Corporate, Asia, bringing decades of experience to help drive the firm’s growth and strategic communications across India and the broader Asian region. ...
Unlocking the Power of AI: Why Humans are the Key to Value Creation and ROI
Unlocking AI’s true value requires more than advanced technology—it demands engaging employees, fostering trust and aligning leadership. Learn how a human-first approach drives successful adoption, maximizes ROI and empowers organizations to thrive in the AI era. ...
Tourism: The Silent Superpower of Global Unity
Tourism is emerging as a force for global unity, fostering cross-cultural understanding and diplomacy. As travel rebounds worldwide, countries leverage tourism to reshape perceptions, drive economic growth and promote peace through authentic, people-to-people connections....
Rethinking Quarterly Reporting: What President Trump’s SEC Proposal Means for Financial Storytelling
President Trump’s proposal to shift from quarterly to semi-annual reporting has reignited debate over transparency, investor engagement and the evolving role of financial storytelling between earnings, as companies navigate rapid information flows and changing investor expectations. ...
The Emotional Connection: Understanding the Role of AI Parasocial Relationships in Workplace Culture
As AI chatbots become more emotionally expressive, employees are forming one-sided bonds with these tools, reshaping workplace culture. This article explores the benefits and risks of AI parasocial relationships and offers strategies for healthy integration. ...
Can Brazil Be a Bridge-Builder in a Fragmented World?
Brazil’s leadership in global forums like the G20 and BRICS, plus its COP30 hosting, highlights its push for influence amid rising geopolitical tensions. Businesses face both new risks and opportunities as Brazil navigates a fragmented world. ...
QR Diplomacy: Chinese Payment Companies’ Expansion in Southeast Asia
Chinese payment companies are rapidly expanding in Southeast Asia, leveraging favorable policies and tech adoption to shape digital finance. The region’s openness and mobile-first markets create growth opportunities amid global competition in digital payments. ...
Beyond Experimentation: Orchestrating AI's Transcendent Value
Organizations are moving beyond basic AI applications to orchestrate transformative value with autonomous agents, driving new efficiencies and innovation. Success hinges on reengineering workflows, cross-functional collaboration and a focus on ethical, user-centered implementation. ...
Ambassador Linda Thomas-Greenfield Joins APCO in Washington Further Expanding the Advisory and Advocacy Firm’s Global Expertise
Linda Thomas-Greenfield, former United States Ambassador to the United Nations, has joined APCO as senior advisor, APCO Founder and Executive Chairman Margery Kraus announced today. ...
Europeans Demand CEO Visibility but Remain Unimpressed by What They Hear
New APCO research reveals critical disconnect between the efforts companies are putting into executive profiling and how the public actually sees business leaders, Arnaud Pochebonne, APCO’s Europe lead for the Corporate Reputation practice and chair of APCO in France, announced today....