Tag: Future of Influence
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Small but Not Silent: Japan’s Youth Pursue New Forms of Influence
As average life expectancy creeps up and the number of newborns continues to decline, Japan’s inverted population pyramid is becoming even sharper toward the bottom....
Introducing a New Influencer—VTuber
VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”...
Money and Influence on Social Media
With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ...
Honesty and Purpose: The Future of Influence
A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
Employee Advocates: the Future of Stakeholder Engagement and Influence
As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates....
How to Influence People to Engage in Your Advocacy Efforts
Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart....
Stakeholder Primacy: Reconciling Competing Expectations
While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world....
Why the Digital World Makes a Happy Home for Fake News
For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication....
How Multinationals Can Influence and Build a Healthy China
In China, significant opportunities exist for foreign enterprises to align with the government’s ambitious healthcare reform goals and influence the future of the country's health sector....