Evan
Kraus

Evan Kraus is President and Managing Director of Operations at APCO, a leading global advisory and advocacy consultancy trusted by many of the world’s leading companies to help them understand and thrive at times of great complexity.

Evan oversees APCO’s 32 global offices, 1200+ people and work for 500+ clients and directly manages its people, technology, finance, legal and marketing functions. Evan is the executive sponsor of several of APCO’s most cutting-edge service offerings, including Margy, its new AI-powered intelligence offer created in its elite AI Communications Lab, launched in 2018, Insight, its opinion research and data analytics unit, Amplify, its media buying unit, and its office of innovation. Under Evan’s leadership, APCO has consolidated its employee ownership, nearly doubled in size and profitability, completed three successful acquisitions and launched a second brand.

Over his career, Evan has served as a senior strategic counselor for many of the world’s largest and most admired businesses – helping them design communications and engagement strategies; tell their corporate stories; push their messages out to target audiences; shape and win issue and political debates; identify, attract and mobilize supporters and endorsers; manage crises and reputational challenges; manage relationships with their Boards of Directors and critical shareholders; and achieve their business objectives. He founded APCO’s digital practice and has provided leadership to the firm and its clients on evolving communications disciplines for nearly 30 years.

Evan is an expert in the emerging fields of media convergence – the blending of online and offline content into a highly integrated, dynamic and fast-moving news flow – and is a leader in movement marketing, digital targeting and application of artificial intelligence and data science to shaping communications strategy and analyzing markets.

Evan has been recognized by PR News’ as Digital Communicator of the Year, recently won the Arthur Page Society’s prestigious Top Innovators award, and is frequently asked to speak and write on the latest trends in online communication to groups like the Conference Board, the Public Affairs Council, the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), Bulldog Media, the International Association of Business Communicators (IABC) and the PR Council where he is currently serving his second consecutive year as board chairman.

Evan is also actively engaged in his home market, the Greater Washington D.C. area, serving on the boards of the Greater Washington Board of Trade and the United Way of the National Capital Area.

Prior to joining APCO in 1996, Evan worked as a consultant at Booz Allen Hamilton. He holds his Bachelor of Science in aerospace engineering from the School of Engineering and Applied Science at the University of Virginia.