Areas of Expertise:
Evan Kraus is president and managing director of operations at APCO.
Mr. Kraus has served as a senior strategic counselor for many of the world’s largest businesses – helping them optimize their Web presence; tell a better corporate story; “push” their messages out to target audiences; shape online issue debates; identify, attract and mobilize supporters and endorsers; conduct outreach to bloggers and other new media channels; and analyze the online environment to form strategy.
Mr. Kraus is an expert in the emerging fields of media convergence – the blending of online and offline content into a highly integrated, dynamic and fast-moving news flow – and is a leader in movement marketing. He founded APCO’s globally integrated Digital practice. In partnership with the Huffington Post and APCO’s in-house opinion research arm, APCO Insight, he pioneered a new proprietary approach to engaging social influencers called SocialEQ.
Mr. Kraus has been recognized by PR News’ as Digital Communicator of the Year, is a contributor to the Huffington Post and is frequently asked to speak and write on the latest trends in online communication to groups like the Conference Board, the Public Affairs Council, the Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), Bulldog Media, the International Association of Business Communicators (IABC) and the PR Council where he is interim vice chair of the board.
Prior to joining APCO in 1996, Mr. Kraus worked as a consultant at Booz Allen Hamilton. He holds his Bachelor of Science in aerospace engineering from the School of Engineering and Applied Science at the University of Virginia.