Perspectives
Research, insights & commentary on the latest trends & issues.
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How Investors Are Navigating the AI Revolution: 10 Takeaways From the 2026 Greenwich Economic Forum
Investors at the 2026 Greenwich Economic Forum weighed AI’s role as an economic driver, from U.S.-China competition and policy gaps to job displacement, taxation, immigration, crypto and bubble risk....
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Beyond the €1 Billion a Day: What EU Trade Commissioner Maroš Šefčovič’s Beijing Visit Tells Us About the Pulse of EU-China Relations
Commissioner Šefčovič’s Beijing visit for the second EU-China trade consultation produced a structured process into 2027, with steps on tariffs and rare earth licensing ahead of the European Council meeting....
Higher Ed on the Ballot: 5 Takeaways for Campus Leaders After the Midterms
Former U.S. Reps. Susan Wild and Dennis Ross outline how oversight, leadership changes and funding limits after the midterms will affect higher education, and what campus leaders should plan for now....
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The Proof-of-Belief Era: The Skill AI Can’t Fake
Audiences still believe people, even as trust in institutions stays low. APCO's Middle East leaders and regional journalists explain why leaders who sound like themselves on mastered material earn credibility that scripts cannot....
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Healthcare's Next Challenge: Turning Innovation Into Adoption
Reimbursement, workflow and clinician confidence can keep proven health care products from patients for years. Organizations that treat adoption as its own development track from the start scale innovation faster....
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Beyond Consensus: Turning Global Health Ambition Into Action
Ahead of the World Health Summit in Berlin, Isabel Hoffmann-Ludwig examines why global health resilience depends as much on cross-sector relationships and coalition building as on infrastructure and funding....
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Crisis Culture Has Become a Competitive Advantage
Arnaud Pochebonne explains why constant instability, from geopolitical conflict to AI-driven misinformation and cyberattacks, has turned crisis management from a defensive function into a core leadership capability and competitive advantage....
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The Organic Label for Content: Why Authenticity Is a Defense, Not a Differentiator
As AI-generated content floods every channel, authenticity is shifting from a branding choice to an operational safeguard companies need to build before a crisis forces it....
4 Ways to Build Trust in a Turbulent Communications Landscape
Communicators face a landscape shaped by political shifts, AI-driven bias and stakeholder scrutiny. Four practical steps help organizations align values, actions and messaging to sustain trust....
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Running the Long Game: Why Crisis Prep Deserves Marathon Training
Crisis communications preparedness works like marathon training: a plan alone isn't enough. Regular tabletop exercises, realistic testing and ongoing reviews build the adaptability organizations need when a real crisis hits....