
Perspectives
Research, insights & commentary on the latest trends & issues.
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Super Bowl 59 Ad Review: What a Surprise
Unlike typical Super Bowl ad reviews that highlight the funniest or most popular spots, this one assesses ads through APCO’s Five Acts of Corporate Advocacy, which focuses on how companies fulfill their societal responsibilities....
Health Care's Leadership Moment: Stepping in to Fill the Gap
APCO’s latest 2025 Pulse Check survey report, which captures public perception from the presidential transition period, reveals a nuanced picture of public trust in health care institutions and information sources....
Union Budget 2025: A Strategic Path to a Developed India
This budget is a defining moment, prioritising education, innovation, and entrepreneurship, and laying a robust foundation for India’s global leadership by 2047....
Business on the Home Front: New Expectations for Corporate America in 2025
Since the first Trump administration came into office in 2017, APCO's research has tracked the evolution of public expectations for corporate advocacy and business's role in addressing societal and economic issues. In our first 2025 Pulse Check report, based on a survey of the U.S. public, economic concerns—especially kitchen table issues—dominate Americans' priorities for both government and business....
Mastering Refinement in 2025
Staying relevant in a rapidly changing world isn’t about reinventing the wheel—it’s about refining what already works. Explore the five priorities guiding APCO's president, North America, Kelly Williamson's approach in 2025. ...
Brace Yourself: Activist Investors Are Coming for You in 2025
As activist investor campaigns surge, companies face heightened scrutiny in a volatile market. With CEOs ousted, operations streamlined and structural changes demanded, preparedness is key. Discover how to proactively defend your corporate narrative and seize opportunities amid mounting pressures....
The Stargate Initiative: A Catalyst for the Next Energy Revolution
In January 2025, OpenAI, Oracle, and SoftBank launched the $500 billion Stargate Project to build advanced hyperscale data centers for next-generation AI models. A key challenge remains: ensuring the energy sustainability of these facilities....
2025 Europe Outlook
As 2025 approaches, the EU faces new challenges and opportunities, focusing on a Clean Industrial Deal, AI and digital sovereignty. Explores the outlook for EU policies aimed at strengthening Europe’s prosperity in a complex global landscape....
The Strengthening Relationship Between the Gulf and Asia in 2025
In 2025, the Gulf and Asia will strengthen their historic ties, fueled by growing trade, investment and innovation. With Gulf-China trade projected to surpass Western economies and shared goals of diversification, these regions are reshaping global markets and economic collaboration....
AI Is Coming for Your Job: Defining the Skills for the Jobs of Tomorrow
We are now facing possibly the biggest disruption since the first industrial revolution and the invention of the steam engine. We are in the age of the cyber revolution and artificial intelligence (AI) is coming for your job. This begs the question: what skills are you going to need to adapt in an era where robots and machine learning could make your job redundant? ...