Daniella
Lebor
Co-Managing Director, London
Latest from Daniella:
Climate Change Misinformation in the Age of COVID-19
Why the Digital World Makes a Happy Home for Fake News
Areas of Expertise:
# Reputation & Brand Management
# Food, Consumer Products & Retail
# Government
# Technology, Media & Telecom
Daniella Lebor is an award-winning communicator with experience advising politicians, corporations, NGOs and non-profit organizations on their communication and policy priorities. In her current role as co-managing director of APCO London, Daniella manages our UK business and operations. She is responsible for delivering high levels of client service, driving growth in the market, and creating an inclusive culture which helps to nurture and empower all staff to contribute to success.
A data-driven leader, Daniella has helped some of APCO’s largest clients meet complex objectives, working at the intersection of business strategy, political change and integrated communication campaigns. Before her roles as managing director and deputy managing director of APCO’s London office, she helped establish the campaign team, bringing together creative, traditional, and digital media experts to develop integrated and culturally resonant campaigns. She also led an initiative focused on using technology to identify — and mitigate — online misinformation.
At APCO, every day is different. Each new project is a challenge, and no matter what political or technological changes come our way, our dynamic team is always ready to face them.
Previously based in APCO’s New York office, Daniella gained experience working on policy and communications issues in the corporate, sustainability and philanthropy spheres. During this time, she was a member of the United Nations Foundation (UNF) Communication Corps.
Before going into communications consulting, Daniella worked for the speaker of the United States House of Representatives, Nancy Pelosi, where she focused on communications for the Patient Protection and Affordable Care Act (“Obamacare”).
Daniella has a Bachelor of Arts and a Master of Arts (Hons) in Social and Political Sciences from the University of Cambridge and is a scholar of Selwyn College, University of Cambridge. In 2020, she was named Digital Professional of the Year by the PRCA.
Since 2020, she has been a guest lecturer in communications at several UK-based universities.