Food, consumer product and retail companies know that their consumers are their most important stakeholders. We work with our clients in this sector to negotiate the complex ways that brand reputation and corporate practices combine to drive business outcomes. This sector is unique because every stakeholder is a potential consumer of their products or services. How these companies manage reputational issues impacts brand loyalty and willingness to buy. APCO offers expert and nuanced communications counsel that is sensitive to the unique relationship our clients in this sector have with their consumers and traditional stakeholders.
Consumer facing product and corporate brands are experiencing a rapidly changing external environment. As consumers become more issue savvy, expectation for good governance, sustainable practices and improved transparency is evolving more rapidly in these sectors than almost any other. Issues management has become such an important tool for competitive differentiation that it is now a form of marketing. We help clients re-imagine the way they manage these shifts to communicate with their most critical audiences in creative ways that drive more impactful and authentic engagement.