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Areas of Expertise:

# Corporate Communication

# Social Impact & ESG

# Food, Consumer Products & Retail

Sara Amadei brings nearly 20 years of experience in corporate communication, corporate social responsibility (CSR), public relations, crisis management and CEO positioning. She has multifaceted expertise across a range of sectors, including food, retail and luxury.

Sara serves as managing director of APCO’s Italy operations, leading both the Rome and Milan offices with a combined team of over 50 consultants. She is also APCO’s Food, Consumer & Retail practice lead for Europe where she addresses her clients’ needs with insight and reliability.

Before joining APCO, Sara worked at Kering Eyewear as the head of PR & communication, as well as in one of the main players in the spirits industry as a public relations manager, building from scratch a network of 15 agencies worldwide executing and managing the global PR strategy. Sara also accrued several years of experience working in two major public relations and communications firms both in Italy and in the UK.

Sara’s academic path spans three different countries. She holds a graduate degree with honors in political science, international economics and diplomatic relations from the University of Trieste, spending one year at Sciences Po in Paris, and a master’s degree in management from ESCP Europe, which she completed with merit in the Turin and London campuses.