Tag: Reputation
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AI and Patient Safety: A New Compliance Challenge for Pharmaceutical Companies
AI-driven health advice is creating new risks for pharmaceutical companies, exposing gaps in regulation, patient safety, and compliance. As misinformation spreads, organizations must strengthen governance, monitoring, and trust to adapt to this evolving landscape....
You Can’t Be Local Everywhere: How the Pursuit of Health Care Sovereignty Is Rewriting Pharma Strategy in APAC
Pharmaceutical companies face a shift toward health care sovereignty, with governments prioritizing local manufacturing and resilience, requiring companies to embed value within national systems over physical presence....
Intentional Visibility: CEO & Executive Presence as a Strategic Asset
CEO turnover in corporate America is surging, with younger, less experienced leaders facing heightened expectations. Amid shifting stakeholder demands and increasing polarization, effective executive visibility—strategic, selective and substance-driven—has become a critical leadership asset....
Hey 2026: Make Room for Earned Media
2026 marks a pivotal year for earned media amidst technological shifts and the rise of AI. As large language models rely heavily on non-paid media sources, organizations must refine their strategies to stand out. Explore key tactics like leveraging trade media, offering unique perspectives and acting swiftly to maximize earned media’s growing impact on brand visibility and reputation....
Navigating the Storm: Why Crisis-Ready Leadership Matters More Than Ever in Higher Education
Higher education faces unprecedented political, cultural and technological crises. Proactive, values-driven communication and stakeholder understanding are essential for trust, agility and resilience in navigating today’s polarized, digitally amplified environment....
Humanity at the Helm: Building Crisis-Ready Teams Through Preparedness and Human-Centered Leadership
Unmatched modern crises demand more than rigid plans. Human-centered leadership, psychological safety and empowered, emotionally intelligent teams enable organizations to adapt, communicate authentically and make sound decisions under pressure when the unexpected strikes....
The Evolution of Perception: Why Corporate Reputation Management Is Changing and What You Can Do About It
For decades, reputation management operated in what we would now call an era of trust. We measured reputation by directly asking stakeholders. The rise of social media shifted the landscape: trust gave way to speed. ...
Minimizing Reputational Damage from Litigation
In crisis management during litigation, close collaboration between legal and communications teams is essential. Communications professionals help anticipate public reactions, mitigate reputational damage and ensure messaging aligns with legal strategy without leading it. ...
Proactive Communications in Crisis Management
A company’s response to a crisis can make or break its reputation, which is why they must fight their natural instincts to hunker down and defend against the cascade of negative conversations. In the hectic initial moments of a crisis, companies often forget that they, too, can demonstrate agency and communicate proactively to take control of the narrative. In some cases, the best defense is a good offense. ...
Four Crisis Planning Steps Every University Leader Should Take
University presidents and chancellors should take key steps to protect their institution’s reputation by preparing for the social, political and cultural incidents now widespread on higher education campuses. ...