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Rotem Hinkis specializes in synthesizing behavioral data, social listening, media measurement and AI-driven research methodologies into cohesive communications strategies. A Senior Associate Director based in APCO’s London office, Rotem leads global teams that leverage advanced analytics to deliver deep media insights and online reputation analysis, empowering clients to make strategic decisions in dynamic markets.
We are seeing the same red thread through all our conversations with senior executives. Evidence. Measurement. Insights. Corporate leaders understand that informed strategy is always the best strategy.
Starting her career as the digital lead in APCO’s Tel Aviv office, Rotem expanded her role in London to drive impactful integrated campaigns and business intelligence initiatives. She manages cross-functional teams providing risk monitoring, strategic branding advice and competitive landscape analysis. She applys state-of-the-art tools and techniques to help clients understand the world around them and build a winning strategy based on tangible, measurable data, rather than bias and instinct.
Rotem’s expertise combines business intelligence with extensive experience in digital campaigns, creative activations and paid strategies. She was twice named Insightful Innovator by the Social Intelligence Lab (2024 & 2025) and awarded Digital Professional of the Year by the PRCA (2021).