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Senior Director, Reputation Research
Katie Sprehe is a senior director in APCO Worldwide’s research division, APCO Insight. She provides strategic guidance and counsel for her corporate communication clients using APCO’s opinion and digital research tools. She was recognized by PR Week as a 2018 40 Under 40 honoree for her contributions to the industry’s understanding of corporate advocacy and corporate reputation.
Ms. Sprehe leads APCO’s proprietary reputation measurement practice: Reputation Insight. With more than a decade of experience developing reputation models across diverse industry sectors, she has become a thought leader in reputation management, risk mitigation, corporate advocacy and corporate purpose. Ms. Sprehe is often cited in media outlets and has been quoted in a variety of publications, such as The New York Times, Variety, PRNews, PR Weekly and The Globe and Mail.
Further, leveraging her unique purview of what drives corporate reputation and business success, Ms. Sprehe led the development of APCO’s Agility Indicator: a quantitative tool that measures where an organization stands on its path to Agility and provides strategic guidance on how to more effectively reach business objectives and operate at peak performance.
Before joining APCO Insight, Ms. Sprehe was a research associate for the Pew Research Center’s Global Attitudes Project and prior to that she worked at the IFES where she managed global public opinion surveys sponsored by the U.S. Agency for International Development (USAID) and the UK’s Department for International Development (DFID).
She holds a bachelor’s degree from the University of Colorado in international relations and a Master of Arts in comparative politics from the American University in Washington, D.C.