At APCO, curiosity is a deeply engrained part of our culture and uncovering insights to inform our work for clients is integral to everything we do.
Enterprises today are actively working to manage the pressure to act and engage on a complex variety of issues – evolving their organizational culture, strengthening their brand and creating societal value, among them. They are also focused on the changing expectations of their stakeholders – whether they are employees, customers, investors, public officials or citizens. As organizations become more data-driven, many are overwhelmed and struggle to be nimble and agile decision makers. Given these challenges, now is not the time to guess. That’s why clients around the world choose APCO Insight to help them become catalysts for progress by providing intelligence tailored to conquer the complexity they face every day.
We approach client challenges with a belief that insights can come from anywhere – secondary research, social listening, digital analytics, opinion research, client data and third-party audience data. Our audience-centric approach that builds on historical data collected over more than two decades across industries allows us to uncover hidden insights, resulting in a strategic idea that can be turned into an activation or campaign.