Tag: APCO Insight
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Business on the Home Front: New Expectations for Corporate America in 2025
Since the first Trump administration came into office in 2017, APCO's research has tracked the evolution of public expectations for corporate advocacy and business's role in addressing societal and economic issues. In our first 2025 Pulse Check report, based on a survey of the U.S. public, economic concerns—especially kitchen table issues—dominate Americans' priorities for both government and business....
APCO Study Reveals Strategic Pathways for U.S. Businesses Amidst President Trump's America-First Focus
Washington – January 28, 2025: A new Pulse Check survey of the U.S. American public by APCO, “Business on the Home Front: New Expectations for Corporate America in 2025,” reveals critical guidance for corporate leaders preparing to navigate President Trump’s immigration and trade agenda, Kelly Williamson, president of APCO’s North America region, announced today. ...
APCO’s Top 10 Data Takeaways from UNGA79
Following UNGA week, APCO teams are combining on-the-ground takeaways with a data-centric approach to highlight what stood out across the General Debate, public announcements and sideline conversations—with insights on top conversation drivers, trending influencers and events to back it up. ...
Inside the Mind of a Journalist: Pitch Advice from Leading Washington, D.C., Media
At the last month’s Ragan PR Daily Media Relations Conference, communications professionals from across the country gathered in Washington, D.C., for workshops, presentations and panel conversations to learn from each other and keep up with the latest media relations trends. I’m sharing my biggest takeaways from the conference, so that more PR pros can avoid the spam box. ...
Addressing Climate Change Starts With Meeting People Where They Are
To effectively address this global and complex challenge that uniquely shapes multiple aspects of human life across different regions, it is crucial to understand public perceptions and knowledge around climate change....
Is Remote Work to Blame for a Company’s Demise? Maybe, Maybe Not.
During this the COVID-19 pandemic and era of remote work, some companies have succeeded, others are now bringing their employees back to the office and some are even blaming remote work for their company’s collapse....
Gen Z to Corporate Leaders: Your ESG Strategy Needs a Glow Up
As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect....
How Can Brands Win the Hearts and Minds of Gen Z?
How can corporations live up to the expectations of Gen Z while also balancing the beliefs and attitudes of others?...
How Can Companies Truly Demonstrate Innovation? Lessons Learned From APCO’s Research Studies
As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators....
Unlocking Data Analytics is Transforming Communications for Organizations
There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is....