Research Associate Director
Gabrielle Weisberg is a research associate director with APCO Worldwide’s research division, APCO Insight, and is located in Washington, D.C. Ms. Weisberg specializes in quantitative and qualitative research methods that uncover what drives corporate reputation for clients across a wide variety of industries. During her time with APCO Insight, Ms. Weisberg led one of the team’s longest running global reputation studies for a major health care company. She was involved in managing all aspects of the project, including overseeing data collection and processing, analyzing trends and delivering insights, and leading many client engagements and briefings. Further, Ms. Weisberg led efforts to proactively track data in real time when crises and adverse events occurred and advised the client on how to best manage their reputation with key stakeholders.
Ms. Weisberg continues to focus on the team’s corporate reputation practice and is actively involved in developing reputation models, uncovering unique reputation drivers for varying clients, and helping clients achieve business success with the audiences that matter the most. In addition to client work, Ms. Weisberg is also involved in several internal projects, including creating a library of inclusive demographic questions that has been adopted by the Insight team.
Prior to joining APCO Insight, Ms. Weisberg was a research analyst at TargetSmart, a political data and consulting firm. While at TargetSmart, she was involved in political polling for campaign, PACs, and nonprofits and provided data-driven recommendations for clients’ messaging, targeting, and communications strategies.
Ms. Weisberg holds a bachelor’s degree in political science from The George Washington University.