Region /

Middle East & North Africa

Home to some of the fastest growing economies in the world, the Middle East and North Africa region has a pivotal role to play in driving global conversations – from environmental policies to religion and pop culture. The UAE and Saudi Arabia are clear leaders in this equation, although the wave of innovation continues to transcend borders.

APCO launched its regional operations in 2006 in Dubai. Growing from a team of less than 10 consultants, APCO today has over 200 people from 26 countries working in teams across Dubai, Abu Dhabi, Riyadh, Manama and Kuwait. Our projects also take us to Cairo, Amman, Muscat, Beirut and other markets in the Levant. APCO was awarded Best Agency in the Middle East by PRWeek in 2019 and Best EMEA Agency to Work for: EMEA Network by the Holmes Report in 2017 and 2019.

With a portfolio of over 100 clients, APCO’s MENA offices work seamlessly to deliver public relations and digital communication support across health, food, consumer & retail, finance, technology, real estate & hospitality, non-profit and public affairs practices. The region also offers specialized services, created for the Middle East, such as our Build-Operate-Transfer (BOT) model and our Compass and License to Operate offerings.

In addition, APCO’s global AI Comms Lab, a first-of-its-kind innovation center which utilizes artificial intelligence to build and protect the reputations of major global brands, governments and organizations is driven from the Dubai office.

From helping governments connect with the private sector and civil society, to supporting the Pope’s historic visit to the region and launching iconic brands and destinations, we understand the nuances of the MENA region and pride ourselves on making an impact.

Abu Dhabi

Office #39 Podium 3Yas Creative Hub Yas IslandAbu Dhabi United Arab Emirates


Wadi Saqra, 183 Arar StreetArmada Tower, 3rd FloorAmman Jordan


104, Block B, Office Park Building, Dubai Internet City, PO BOX 500746Dubai United Arab Emirates


United Tower, 29th FloorBahrain Bay, Manama Sea FrontManama Bahrain


King Faisal Foundation Building, The North Tower13th Floor, King Fahd Road, Olaya DistrictRiyadh 12212Saudi Arabia

Point People

Mamoon Sbeih
Imad Lahad

Imad Lahad

Managing Director, Dubai
Muhannad Al Badri
jolyon kimble
mohamed bahaa

Mohamed Bahaa

CEO, NGC International Advisors
Kamal Mohammad
Faten AlMasri Headshot

Faten AlMasri

Chief Client Officer, MENA
samer el hachem

Liam Clarke

Senior Director of Market Development MENA & India