Home to some of the fastest growing economies in the world, the Middle East and North Africa region has a pivotal role to play in driving global conversations – from environment policies to religion and pop culture. The UAE and Saudi Arabia are clear leaders in this equation, although the wave of innovation continues to transcend borders.
APCO launched its regional operations in 2006 in Dubai. Growing from a team of under ten consultants, APCO today has over 200 people from 26 countries working in teams across Dubai, Abu Dhabi, Riyadh, Manama, Kuwait and Muscat. Our projects also take us to Cairo, Amman and other markets in the Levant. APCO was awarded Best Agency in the Middle East by PRWeek in 2019 and Best EMEA Agency to Work for: EMEA Network by the Holmes Report in 2017 and 2019.
With a portfolio of over 100 clients, APCO’s MENA offices deliver public relations and digital communication support across health care, food, consumer & retail, finance, technology, real estate & hospitality, non-profit and public affairs practices. The region also offers specialized services, created for the Middle East, such as our Build-Operate-Transfer (BOT) model and our Compass and License to Operate offerings.
In addition, APCO’s global AI Comms Lab, a first-of-its-kind innovation center which utilizes artificial intelligence to build and protect the reputations of major global brands, governments and organizations is driven from the Dubai office.
From helping governments connect with the private sector and civil society, to supporting the Pope’s historic visit to the region, and launching iconic brands and destinations, we understand the nuances of the MENA region, and pride ourselves on making an impact.