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Managing Director, .Pomelo

Areas of Expertise:

Mohammad “Mo” Kamal is an award-winning creative advisor and one of the region’s leading creative forces. As managing director of .Pomelo, APCO’s creative practice in EMEA, he supports client communications with cutting-edge, inspirational creative work. Mo has led his creative team on award-winning advertising campaigns for local and international brands.

Win or be remembered.

Formerly managing partner and executive creative director at Memac Ogilvy Advize, Mo has more than 20 years of experience in creative industries and brand development. His out-of-the-box creativity and entrepreneurial skills catapulted him to Jordan’s advertising forefront, as he took AdvizeGrey from a local boutique agency to become one of Jordan’s top three agencies and became part of the Grey Worldwide Network and a WPP company in 2003.

The reputation of Mo’s thought-provoking creative work grew past Jordan’s borders when he earned a Grand Prix at the Dubai Lynx for 2 consecutive years and a Cannes Lion in 2017. Both awards were the first ever earned for Jordan.

Mo holds a degree in mass communication from Brigham Young University and is currently working on his master’s degree from the Berlin School for Creative Leadership.