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Chief Client Officer, MENA

Faten AlMasri has two decades of experience advising and coaching clients to maximize their communication, build and enhance their reputations and effectively position around issues and crises. As chief client officer in MENA, Faten works with government and private sector clients providing counsel on brand guardianship, stakeholder mapping and communication capability building.

She provides strategic insight and advice, working with clients to navigate and understand the region’s geopolitical landscape and providing one-on-one media and public speaking training to C-suite executives and public officials. Faten leads a number of APCO’s government client projects across the region, and, along with her team, provides a host of services ranging from capacity building in government communication to crisis protocol development. She led APCO’s team to work with the Government of the Kingdom of Bahrain to set up its National Communication Centre. She and the team developed the institutional design, worked on building capacity training key personnel, and drafted the Kingdom’s communication strategy & international outreach program.

She previously served as deputy managing director of APCO’s offices in Saudi Arabia and head of the firm’s Institutional Design practice working with government and private sector clients. Faten also was a senior director at APCO’s office in Dubai and head of the government services practice supporting the MENA region, and a senior account leader in Bahrain.

Before joining APCO, Faten served as the chief of staff and advisor to the mayor of Amman for communication & strategic affairs from 2008 until 2011. During her tenure, she spearheaded work to develop and build a robust and new age-driven communication directorate for the Greater Amman Municipality, Jordan’s largest civil organization. In addition to building capability, devising the communication strategy, and rolling out action plans, she advised the mayor of Amman on all matters pertaining to the mayor’s city agenda and public outreach. She also helped draft the city of Amman’s bidding dossier, which resulted in Amman being named as the host city for the 2016 Universal Forum of Cultures.

Born in Kuwait, Faten grew up between Kuwait and Cairo and attended Marion Military Institute in Alabama, United States. After graduating, she served in the Jordanian Armed Forces.