Muhannad Al Badri, managing director of APCO Worldwide’s Abu Dhabi office, has 12 years of experience in public relations, public affairs and strategic communication. He is responsible for a wide range of activities including business development, media relations, coordinating and liaising with clients, preparing press materials, and assisting in the development and execution of public relations activities, strategies and event management.
Mr. Al Badri has wide-ranging regional public relations experience in fields as diverse as government, IT, real estate, automotive and corporate relations with on-the-ground experience in the UAE, Bahrain, Saudi Arabia, Kuwait, Qatar, Palestine and Jordan. He also has in-depth industry knowledge and an excellent understanding of the media landscape in the Middle East region.
Prior to joining APCO, Mr. Al Badri worked as group account director for Hill & Knowlton in Abu Dhabi. Prior to that, he worked for other public relations agencies in the region including JiWin Public Relations Company and Memac Ogilvy PR-Dubai, where he was charged with the responsibility of managing several accounts in the Middle East region.
Mr. Al Badri has a bachelor’s degree in media and mass communication, with a major in journalism, from Birzeit University in Ramallah. He is bilingual in written and spoken English and Arabic.