Tag: Strategic Communication & Stakeholder Engagement
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AI Communication: Can Organizations Thrive in a Polarized Landscape?
In a polarized world, organizations can leverage generative AI to tailor communications, enhance stakeholder engagement and navigate complex issues. This technology fosters deeper connections while ensuring authenticity, responsiveness and ethical considerations in decision-making....
Downsizing Demand: What Airlines Do When the Seats Stop Selling
Negative economic headlines have surged, highlighting declining consumer confidence and stock performance. Inflation and recession fears affect discretionary spending industries like leisure air travel, compounded by increased aviation accidents, leaving the market struggling as summer approaches. Explore the impact of these developments and what actions to take next. ...
Transforming Uncertainty Into Opportunity: How Gulf Businesses Can Navigate a New Global Order
Businesses in the Gulf are navigating a shifting global landscape by leveraging technology, strategic partnerships and economic diversification. Explores how transparency, agility and innovation can transform uncertainty into opportunity, positioning the region as a key player in global trade, finance and technology....
Leading Through Uncertainty: 10 Takeaways from the 2025 Page Spring Seminar
As the chair of the 2025 Page Spring Seminar, I had the incredible opportunity to put together a program for our profession to address the critical moment we are operating in today. Our theme, New World Disorder: Thriving Amidst Chaos, proved to be the perfect backdrop to discuss the challenges and opportunities organizations are facing in today’s environment....
Business on the Home Front: New Expectations for Corporate America in 2025
Since the first Trump administration came into office in 2017, APCO's research has tracked the evolution of public expectations for corporate advocacy and business's role in addressing societal and economic issues. In our first 2025 Pulse Check report, based on a survey of the U.S. public, economic concerns—especially kitchen table issues—dominate Americans' priorities for both government and business....
Chat, Is This Real: Understanding the Impact of Live Streamers on the 2024 U.S. Elections
As livestreaming surges in popularity, U.S. political campaigns are increasingly engaging voters through online platforms. The 2024 presidential election debates exhibits how streamers impact elections, drawing voters away from traditional media and how digital strategies can leverage this new influence....
Building Bridges to Authenticity
Travel today values the journey as much as the destination. Travelers seek meaningful connections and authentic experiences, transforming the tourism industry. Technology, infrastructure, and transportation play key roles in enabling these enriched experiences, making it essential for the industry to create supportive pathways....
Three Types of Chinese Investments in Europe
What do a number of Italian football clubs, Greek ports, German enterprises, and prime UK real estate have in common? They were all the targets of Chinese investment in the last few years....