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World’s First Global Bureaucracy Perception Index
Just released, the GBPI measures how citizens and businesses experience bureaucracy across 13 countries—providing actionable insights to strengthen execution, trust and competitiveness....
Closing the AI Trust Gap in Health Care: Why Communications Matter as Much as Technology
Health care organizations are leveraging artificial intelligence to improve workflows, reduce inefficiencies and unlock insights at scale. However, successful adoption requires addressing human concerns—like trust, communication and readiness—to maximize AI’s potential and impact....
A Perfect Storm or a Window of Opportunity? Navigating Rare Disease Policy at a Critical Crossroads
The UK’s first-ever quality standard for rare diseases, published by NICE, promises improved diagnosis, equitable care and treatment access. However, fragile supply chains and looming trade uncertainties pose significant challenges to achieving these ambitions....
The CCO’s New Mandate: Reputation in the Age of AI
Generative AI is transforming not only how companies operate but also how they are perceived. As AI shapes public and stakeholder understanding, leaders must govern it as both an operational tool and a reputation ecosystem....
Five Priorities for Health Care Leaders in 2026
Health care leaders face an era of rapid innovation, political upheaval and evolving patient expectations in 2026. Navigating these challenges requires agile strategies: embracing ambitious incrementalism, harnessing AI, updating operations, forging diverse partnerships and prioritizing robust measurement....
Europeans Demand CEO Visibility but Remain Unimpressed by What They Hear
New APCO research reveals critical disconnect between the efforts companies are putting into executive profiling and how the public actually sees business leaders, Arnaud Pochebonne, APCO’s Europe lead for the Corporate Reputation practice and chair of APCO in France, announced today....
How to Be an Environmental Steward in Today’s Shifting Policy Landscape
Companies are navigating environmental stewardship amid political uncertainty. APCO's Pulse Check survey shows bipartisan public support for corporate sustainability. To adapt, businesses should maintain consistent commitments, align with stakeholder concerns and utilize coalitions....
Health Care's Leadership Moment: Stepping in to Fill the Gap
APCO’s latest 2025 Pulse Check survey report, which captures public perception from the presidential transition period, reveals a nuanced picture of public trust in health care institutions and information sources....
Business on the Home Front: New Expectations for Corporate America in 2025
Since the first Trump administration came into office in 2017, APCO's research has tracked the evolution of public expectations for corporate advocacy and business's role in addressing societal and economic issues. In our first 2025 Pulse Check report, based on a survey of the U.S. public, economic concerns—especially kitchen table issues—dominate Americans' priorities for both government and business....
Americans Voted Differently. Are They Going to Shop Differently?
Since winning the November 2024 presidential election, Donald Trump has made it clear that he plans to change Washington. If fulfilled, his promises—ranging from firing government employees to instituting international tariffs and deporting millions of workers—will likely have a dramatic effect on the way business is done in the United States....