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Perspectives

Unlocking the Power of AI: Why Humans are the Key to Value Creation and ROI

September 26, 2025
Becky Jimenez, David Sánchez
financial report on computer

Perspectives

Rethinking Quarterly Reporting: What President Trump’s SEC Proposal Means for Financial Storytelling

September 24, 2025
Remi Becker, Jeff Zelkowitz
Ambassador Linda Thomas-Greenfield

News & Events

Ambassador Linda Thomas-Greenfield Joins APCO in Washington Further Expanding the Advisory and Advocacy Firm’s Global Expertise  

September 17, 2025

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Perspectives

AI Literacy Isn’t a Training Program, It’s the Byproduct of Entire Strategy

Artificial intelligence is more than a technological shift; it’s a governance and trust accelerant that reshapes decision-making, accountability and stakeholder perceptions. Leaders must prioritize AI literacy through structural reform, emphasizing transparency, oversight and ethical integration to build durable trust in hybrid systems....

February 25, 2026 / Killian MacDonald, Alida Valle
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Perspectives

The CCO’s New Mandate: Reputation in the Age of AI

Generative AI is transforming not only how companies operate but also how they are perceived. As AI shapes public and stakeholder understanding, leaders must govern it as both an operational tool and a reputation ecosystem....

February 25, 2026 / Caroline Starke, Rotem Hinkis, Seleana Bines
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Perspectives

The Dark Side of AI: Unintended Consequences and Organizational Pitfalls

Artificial intelligence holds transformative potential but often fails due to organizational pitfalls like poor planning, over-reliance on automation and low-quality data. Addressing these challenges is key to unlocking AI’s true value....

February 25, 2026 / Tim Luukkonen
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Perspectives

Managing Your AI Reputation From the Outside In

Organizations can’t rely on strong AI governance alone; reputation depends on proactively shaping a clear public narrative. This piece outlines five principles to close the perception gap and strengthen AI trust....

February 25, 2026 / Imad Lahad
Cargo ship
Perspectives

After the IEEPA Ruling: An APCO Agenda360 Briefing

APCO held two briefings to discuss the decision's impact on the Trump administration's trade strategy, what's next for refunds and opportunities for businesses going forward. The following is a brief recap of the key insights shared during the sessions....

February 24, 2026 / Rosalind Reischer, Felicia Pullam, Jonathan Lang, Carmen Bell
Women in Business
Perspectives

A New Era of Leadership in 2026

A historic wealth transfer is reshaping global markets and elevating women as influential inheritors, investors and leaders. This piece explores the opportunities, gaps and transformative potential defining the next era of wealth and impact....

February 18, 2026 / Pamela Passman
Gold bars
Perspectives

When Risk-On Meets Risk-Off: Understanding Gold’s Extraordinary 2025 

Gold’s extraordinary 64.5% surge in 2025 defied conventional market dynamics, rising alongside equities during a year of geopolitical tensions, Federal Reserve uncertainty and shifting investor sentiment. This unprecedented performance reshaped gold’s role in the global financial system. ...

February 17, 2026 / Amrith Uppuluri
Evan Kraus in radio studio
Perspectives

Health Trends in AI

While on a recent visit to Dubai, I was able to make a stop at dubaieye 103.8 radio to discuss ChatGPT Health. The health-focused agent allows users to upload personal medical records for analysis, a move Open AI made after seeing the high volume of medical questions it gets already. ...

February 13, 2026 / Evan Kraus
Media Relations
Perspectives

Hey 2026: Make Room for Earned Media 

2026 marks a pivotal year for earned media amidst technological shifts and the rise of AI. As large language models rely heavily on non-paid media sources, organizations must refine their strategies to stand out. Explore key tactics like leveraging trade media, offering unique perspectives and acting swiftly to maximize earned media’s growing impact on brand visibility and reputation....

February 4, 2026 / Iris Shaffer
Joel Curran
News & Events

APCO Welcomes Joel Curran as Senior Director Further Strengthening Crisis, Corporate Reputation, Education Expertise

APCO, a global advisory and advocacy firm, today announced that Joel Curran has joined the company as a senior director, bringing decades of experience in higher education, crisis management, and corporate reputation to clients across North America and around the world....

February 3, 2026
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