Browse by:
- ServicesStrategic Partnerships & Global EngagementClimate & BiodiversityCapital MarketsChange & TransformationPublic Affairs & Government RelationsInternal Culture & EngagementCompetition and M&AIntegrated MediaAdvocacy CampaignsSocial Impact & ESGResearch, Analytics and MeasurementExecutive PositioningReputation & Brand ManagementCreative Strategy & DesignCorporate CommunicationCrisis, Issues & LitigationGeo-Commerce & Risk
- Sectors
- Regions
Prioritizing Public Health: Building Trust and Healthier Communities
In the wake of a world reshaped by COVID-19, public health has receded from the limelight, yet its significance remains undiminished. Despite the tireless efforts of practitioners and institutions to address community health needs, trust in these organizations has waned. By prioritizing public health, we can restore trust in the health care sector, improve health outcomes and build more resilient and healthier communities. ...
From Algorithms to Inclusion: AI’s Role in Corporate DEI Strategies
Imagine a workplace where potential bias is systematically identified, every employee receives personalized diversity, equity and inclusion (DEI) training, and language barriers dissolve in real time. This potential reality is brought by artificial intelligence (AI) to corporate DEI initiatives. In a time where effective DEI strategies are critical, AI can be a game-changer and a powerful ally in creating truly inclusive workplaces....
Proactive Communications in Crisis Management
A company’s response to a crisis can make or break its reputation, which is why they must fight their natural instincts to hunker down and defend against the cascade of negative conversations. In the hectic initial moments of a crisis, companies often forget that they, too, can demonstrate agency and communicate proactively to take control of the narrative. In some cases, the best defense is a good offense. ...
Four Crisis Planning Steps Every University Leader Should Take
University presidents and chancellors should take key steps to protect their institution’s reputation by preparing for the social, political and cultural incidents now widespread on higher education campuses. ...
Crisis and Issues Management: How Leaders Can Proactively Prepare
Any proficient communications professional can provide an organization’s leaders with sound advice on how to prepare for crises and issues related to previously identified risks. However, expert professionals identify and manage emerging risks before they escalate into public domain and cause a reputational crisis. ...
AI in Market Research: A Handy Sidekick but Watch Out for Its Shenanigans!
In today's rapidly evolving business world, traditional market research methods can be slow and costly. Breakthroughs in genAI offer faster and more extensive insights but also bring challenges and ethical considerations. Market research teams must approach genAI with balance and care to leverage AI's potential while addressing these concerns. ...
The SRA's Thematic Review of SLAPPs: Implications for Reputation Managers
Eliot Higgins, founder of Bellingcat, faced a SLAPP (Strategic Lawsuit Against Public Participation) from Yevgeny Prigozhin for linking the Wagner mercenary group to Prigozhin. Reputation managers should align their strategies with the latest regulations and ensure robust processes when working with law firms. The SRA's guidance necessitates clear policies to prevent unethical activities and ensure compliance....
Balancing Act: How to Engage Your Board Effectively During High-Stakes Situations
When board members are uninformed or unaware of issues during a crisis, it can create gaps in understanding, threaten confidence in the management team, and add stress to the response team and business. Below are some best practices to ensure effective communication, maintain trust and potentially leverage the benefits of the board’s collective brainpower. ...
The King's Speech 2024
Read APCO's analysis of the King's Speech 2024, which came on the heels of the first major parliamentary party leadership change in 14 years. ...
How Reputation is the Foundation for Trust
In the corporate world, "reputation" and "trust" are often seen as separate concepts, with companies subscribing to the power of one or the other. However, these two concepts are intricately linked and both play a role in building stronger relationships with stakeholders. In the age-old debate of chicken and egg, I would argue that reputation is the foundation upon which trust is built. Without a strong and solid reputation, companies can’t earn trust with their stakeholders. ...