Tag: Reputation Management
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Having a Crisis Plan Is Not Enough: 5 Practical Ways Strategic Foresight Enhances Crisis Preparedness
In today's complex business environment, having just a crisis management plan is no longer adequate. Recent global events highlight the need for foresight in strategic planning to build resilience and adapt to uncertainties....
Mastering Refinement in 2025
Staying relevant in a rapidly changing world isn’t about reinventing the wheel—it’s about refining what already works. Explore the five priorities guiding APCO's president, North America, Kelly Williamson's approach in 2025. ...
The Critical Role of CEO Thought Leadership in Driving Business Success
In a dynamic business landscape, CEO thought leadership is essential for success. As brand ambassadors, CEOs shape consumer trust, investor confidence and employee loyalty, with their personal reputation and strategic visibility directly influencing financial performance, innovation and brand identity....
Minimizing Reputational Damage from Litigation
In crisis management during litigation, close collaboration between legal and communications teams is essential. Communications professionals help anticipate public reactions, mitigate reputational damage and ensure messaging aligns with legal strategy without leading it. ...
Creating a Culture of Preparedness: Best Practices for Building a Crisis-Resilient Organization
Adapting to unpredictable challenges is crucial for businesses. Flexible crisis plans are vital, as outdated playbooks are ineffective. Continuous preparedness, annual training, and vigilance against emerging threats enhance resilience. Learning from mistakes ensures plans remain relevant, positioning businesses to navigate future crises effectively. ...
Proactive Communications in Crisis Management
A company’s response to a crisis can make or break its reputation, which is why they must fight their natural instincts to hunker down and defend against the cascade of negative conversations. In the hectic initial moments of a crisis, companies often forget that they, too, can demonstrate agency and communicate proactively to take control of the narrative. In some cases, the best defense is a good offense. ...
Four Crisis Planning Steps Every University Leader Should Take
University presidents and chancellors should take key steps to protect their institution’s reputation by preparing for the social, political and cultural incidents now widespread on higher education campuses. ...
Crisis and Issues Management: How Leaders Can Proactively Prepare
Any proficient communications professional can provide an organization’s leaders with sound advice on how to prepare for crises and issues related to previously identified risks. However, expert professionals identify and manage emerging risks before they escalate into public domain and cause a reputational crisis. ...
Balancing Act: How to Engage Your Board Effectively During High-Stakes Situations
When board members are uninformed or unaware of issues during a crisis, it can create gaps in understanding, threaten confidence in the management team, and add stress to the response team and business. Below are some best practices to ensure effective communication, maintain trust and potentially leverage the benefits of the board’s collective brainpower. ...
How Reputation is the Foundation for Trust
In the corporate world, "reputation" and "trust" are often seen as separate concepts, with companies subscribing to the power of one or the other. However, these two concepts are intricately linked and both play a role in building stronger relationships with stakeholders. In the age-old debate of chicken and egg, I would argue that reputation is the foundation upon which trust is built. Without a strong and solid reputation, companies can’t earn trust with their stakeholders. ...