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APCO Worldwide Unveils AI-Powered Comms Lab

Washington – July 10, 2018: APCO Worldwide announces the launch of its “APCO AI Comms Lab,” a first-of-its-kind innovation center which utilizes artificial intelligence-driven solutions to build and protect the reputations of major global brands, governments and organizations.

Led by Imad Lahad, senior director and co-lead of APCO’s global Digital practice, the lab will help clients fast-track AI solutions and technologies that use a data-driven scientific approach based on insights into how companies, organizations and individuals communicate and engage with audiences and, more fundamentally, how they operate.

“The APCO AI Comms Lab is not a product, not a new service, nor is it digital 2.0. It’s the foundation of our modus operandi at APCO Worldwide; helping our clients through the latest in innovation and the biggest of ideas,” said Lahad. “The lab is powered by communications and technology experts who are tapping into a demand for disruptive AI technologies. Currently, it is focusing on using AI to revolutionize the way we think about content optimization, storytelling, digital and social media optimization, multimedia and creative, crisis management, media monitoring and digital listening. We are also excited about the potential of these technologies to actually shape strategies and unlock new insights and opportunities for clients.”

“With AI’s potential contribution to the global economy projected to reach $15.7 trillion by 2030, this disruption will reshape the way businesses in all sectors try to meet the rising expectations of stakeholders and how businesses think about corporate resilience more broadly,” said Brad Staples, CEO of APCO Worldwide. “APCO has always been on the cutting edge of new technologies and new methods. Investing in AI to help our clients innovate is the latest in that heritage, and it is one we’re proud to continue.”

APCO has launched the lab from its Dubai office, with the innovation center integrated into other offices throughout the firm’s global network. The AI Comms Lab is a new addition to APCO’s proud digital heritage. Since the launch of the firm’s digital practice in 1996, APCO has produced award-winning work, applying the latest in data and digital content targeting, to reach audiences and get results for clients.

“I am proud that the APCO AI Comms Lab is launching here in the MENA region,” said Mamoon Sbeih, president of APCO Worldwide in the MENA region. “This region, and our diverse set of clients, is driven by innovation and the pursuit of the next leap forward in thinking. The AI Comms Lab is a perfect example of the kind of progress that will continue to make APCO a leader in the MENA region and around the world.”

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