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Managing Director, Dubai; Head of AI Comms Lab; Global Digital Practice Lead

Imad Lahad has forged an international reputation as an out-of-the-box disruptor. A professional hardwired to harness experimental and emerging technologies and tools to hone and elevate communications and storytelling strategies above and beyond expectations, Imad is the managing director of APCO’s Dubai office and head of the seminal AI Comms Lab. He is also the lead of APCO’s global Digital Practice.

Change is the only constant.

An innovator by nature, Imad has taken the company in bold new directions, since joining in 2013. Starting his APCO journey as director of digital strategy, he quickly became lead of the firm’s global Digital Practice, soon after establishing APCO’s AI Comms Lab.

With extensive experience in the media, publishing and franchising industries, Imad is recognized as an industry leader and is a frequently featured speaker and mentor on the topics of strategy, disruption, business transformation, emotional and artificial intelligence.

Based out of APCO’s MENA headquarters in Dubai, he leads a dynamic network of vastly experienced communications professionals to deliver novel approaches to clients’ communications strategies and storytelling needs to amplify and protect their brands through AI technologies and digital solutions. In his role as global lead of APCO’s AI Comms Lab, Imad oversees a dedicated team of AI experts to experiment with, and adopt, new tools, which are developed into turnkey solutions and services that underpin APCO’s intelligence-based strategic work.

For more than 20 years, Imad has been empowering regional entities with the ability to see their work from new perspectives and identify new growth opportunities.

Imad is fluent in English, French and Arabic and has a master’s degree in marketing and communications from ESCP/EAP, Paris.