Perspectives
Research, insights & commentary on the latest trends & issues.
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New Year, New You, New KPIs
Explore how communications professionals can earn C-suite support by developing KPI frameworks that measure both tactical activity and strategic outcomes, ultimately proving the function’s value in achieving broader organizational goals....
Performance Marketing at a Crossroads: Why Strategy Matters More as Automation Accelerates
As AI-driven automation transforms performance marketing, strategic decision-making is more critical than ever. Explore key insights from MediaPost’s Insiders Summit on balancing automation, measurement and human judgment for meaningful growth....
2025: The Year of Oceans—Three Milestone Events Shaping Our Blue Planet
2025 marks a turning point for ocean sustainability, with three major milestones: the UN BBNJ Convention, new WTO fisheries subsidies rules and a landmark UN Ocean Conference declaration, all reshaping global ocean governance and business practices....
The AI Reputation Reckoning: Why Health Care Communicators Can’t Afford to Look Away
AI-generated content is rapidly transforming health care reputations. Explore why health care communicators must proactively manage their “AI reputation” or risk losing trust, control and credibility in an increasingly AI-driven information landscape. ...
Navigating the Policy Landscape: The Intersection of Reputation and Policy
Explore how companies can safeguard their reputations by aligning government relations and communications strategies, proactively monitoring policy shifts, and anticipating public responses in today’s fast-changing media and regulatory environment. ...
How to Thrive in the Era of Uncertainty
Explore essential strategies for organizations to thrive amid uncertainty—proactively manage risks, foster preparedness and protect corporate reputation in today’s rapidly evolving, unpredictable landscape. ...
Navigating the Storm: Why Crisis-Ready Leadership Matters More Than Ever in Higher Education
Higher education faces unprecedented political, cultural and technological crises. Proactive, values-driven communication and stakeholder understanding are essential for trust, agility and resilience in navigating today’s polarized, digitally amplified environment....
Benefits of a Centralized Global Government Relations Function
Global companies face shifting geopolitical and regulatory landscapes. Government Relations protects their license to operate by building trust, providing policy intelligence, anticipating risks and delivering unified guidance to safeguard reputation and enable growth....
Humanity at the Helm: Building Crisis-Ready Teams Through Preparedness and Human-Centered Leadership
Unmatched modern crises demand more than rigid plans. Human-centered leadership, psychological safety and empowered, emotionally intelligent teams enable organizations to adapt, communicate authentically and make sound decisions under pressure when the unexpected strikes....
Negotiating Power: China’s Approach to U.S. Relations Under Trump 2.0
China adopts a more confident, pragmatic approach to U.S. relations under Trump’s second term, leveraging new tools and temporary détente to advance domestic priorities while managing persistent bilateral tensions and strategic rivalry....