Perspectives
Research, insights & commentary on the latest trends & issues.
Browse by:
- ServicesStrategic Partnerships & Global EngagementClimate & BiodiversityCapital MarketsChange & TransformationPublic Affairs & Government RelationsInternal Culture & EngagementCompetition and M&ASocial Impact & ESGIntegrated MediaAdvocacy CampaignsExecutive PositioningReputation & Brand ManagementResearch, Analytics and MeasurementCrisis, Issues & LitigationCreative Strategy & DesignCorporate CommunicationGeo-Commerce & Risk
- Sectors
- Regions
Transatlantic Tensions: EU’s Response to U.S. Tariffs
The U.S.-EU alliance has strained under Trump’s administration due to his protectionist policies. The EU is retaliating with tariffs while shifting trade policies and boosting defense production, but economic concerns complicate unified decision-making among member states....
How the KSA-UAE Gaming Race Opens Doors for Chinese Collaboration
The gaming boom in Saudi Arabia and the UAE is creating new opportunities for Chinese companies to expand in the Gulf. Explore how China can navigate the region’s dynamic gaming landscape....
Transforming Uncertainty Into Opportunity: How Gulf Businesses Can Navigate a New Global Order
Businesses in the Gulf are navigating a shifting global landscape by leveraging technology, strategic partnerships and economic diversification. Explores how transparency, agility and innovation can transform uncertainty into opportunity, positioning the region as a key player in global trade, finance and technology....
Having a Crisis Plan Is Not Enough: 5 Practical Ways Strategic Foresight Enhances Crisis Preparedness
In today's complex business environment, having just a crisis management plan is no longer adequate. Recent global events highlight the need for foresight in strategic planning to build resilience and adapt to uncertainties....
Will There Be an M&A Boom? The Jury Is Out
Despite high expectations, M&A activity remains sluggish in 2025. This analysis explores the economic, regulatory, and geopolitical forces at play—including AI-driven deals, private equity trends, and the TikTok saga—shaping the uncertain landscape for deal-making in the year ahead....
Who Needs Allies? A Fraying Transatlantic Alliance Opens the Door for China in Europe
Just two months into the new U.S. administration, Europe is processing a new reality—that it can no longer rely on U.S. support for its regional defence. The dawning realization of this historic shift in geopolitical alliances has prompted pledges by the EU and European countries to increase defence spending....
China’s 2025 Two Sessions: 6 Key Takeaways
China's 2025 Two Sessions set ambitious economic and policy goals. Explore six key takeaways shaping China's path forward....
Navigating the Shift: How the Decline in Trust Creates Opportunities for Corporations to Own Their Narrative
Trust in media and government continues to wane. In recent years, there’s been a steady decline in trust in media and government, leaving many wondering who, or what, people can rely on for information. ...
Redefining Corporate Inclusion: Strategies for a Changing Political Landscape
Among changing political tides, companies are now pushed to reassess their DEI commitments. Conversations once framed around equity are shifting toward the language of opportunity and merit. Explore the key themes shaping this landscape. ...
A First Look at CSRD-Aligned Reports Through a Communications Lens
With the reporting season in full swing, now is as good a time as any to analyse the first batch of Corporate Sustainability Reporting Directive (CSRD)-aligned Annual Reports. Our analysis focuses not so much on the content of the CSRD-aligned reports but on what communications approach companies are taking. ...