Perspectives
Research, insights & commentary on the latest trends & issues.
Browse by:
- ServicesStrategic Partnerships & Global EngagementClimate & BiodiversityFinancial CommunicationsChange & TransformationPublic Affairs & Government RelationsInternal Culture & EngagementIntegrated MediaAdvocacy CampaignsSocial Impact & ESGResearch, Analytics and MeasurementExecutive PositioningReputation & Brand ManagementCreative Strategy & DesignCorporate CommunicationCrisis, Issues & LitigationGeo-Commerce & Risk
- Sectors
- Regions
Building Where Others See Barriers
Margery Kraus shares lessons on building lasting client relationships, listening for deeper needs, and turning challenges into opportunities, emphasizing that genuine care, adaptability and trust—not transactions—are the keys to enduring success....
Critical and Rare Earth Minerals: The Cornerstone of a Sustainable, Secure and Just Energy Transition
As nation prepare for COP30 in Brazil, explore the vital role critical and rare earth minerals in the energy transition, highlighting sustainability challenges, supply chain vulnerabilities and the imperative for a just transition. ...
The Rising Tide: Why Climate Adaptation Is Now Center Stage
Adaptation has moved center stage in climate action—driven by escalating impacts, the Global Goal on Adaptation and market signals. Discover business risks and $9T opportunities, equity-centered resilience and how APCO helps organizations communicate credible, measurable adaptation leadership. ...
A Hinge Moment for Fintech
Fintech is entering a transformative phase where global digital finance is rapidly evolving, but fragmentation across national policies and regulations poses major challenges....
The Evolution of Perception: Why Corporate Reputation Management Is Changing and What You Can Do About It
For decades, reputation management operated in what we would now call an era of trust. We measured reputation by directly asking stakeholders. The rise of social media shifted the landscape: trust gave way to speed. ...
Global Economy at an Inflection Point: 10 Takeaways From the Greenwich Economic Forum
Global finance leaders highlight rising geopolitical tensions, rapid advances in artificial intelligence and shifting investment strategies, urging investors to remain agile and informed amid mounting uncertainty, government intervention and new opportunities across emerging sectors and regions. ...
Shareholder Activism in 2025: Trends, Tactics and How Companies Can Stay Ahead
Shareholder activism in 2025 is marked by faster board settlements, rising first-time activist involvement and off-season campaigns. Companies are responding with year-round investor engagement, stronger board alignment and proactive strategies to stay ahead of evolving activist tactics. ...
Luxury as a Language: The Gulf’s New Soft Power
Luxury in the Gulf is evolving from excess to a strategic tool for credibility and influence, as brands and cities leverage aesthetics, timing and cultural fluency to manage risk and shape identity in a fast-changing regional landscape. ...
Seamless Leadership: Why Integration is the Key to Value and Trust in the Middle East’s Evolving Landscape
Middle East companies must integrate investor relations, sustainability and technology to build trust and resilience in a rapidly changing landscape, experts say. Holistic strategies and unified leadership are now essential for navigating evolving stakeholder expectations and market volatility. ...
Unlocking the Power of AI: Why Humans are the Key to Value Creation and ROI
Unlocking AI’s true value requires more than advanced technology—it demands engaging employees, fostering trust and aligning leadership. Learn how a human-first approach drives successful adoption, maximizes ROI and empowers organizations to thrive in the AI era. ...