Perspectives
Research, insights & commentary on the latest trends & issues.
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The AI Reputation Reckoning: Why Health Care Communicators Can’t Afford to Look Away
AI-generated content is rapidly transforming health care reputations. Explore why health care communicators must proactively manage their “AI reputation” or risk losing trust, control and credibility in an increasingly AI-driven information landscape. ...
Navigating the Policy Landscape: The Intersection of Reputation and Policy
Explore how companies can safeguard their reputations by aligning government relations and communications strategies, proactively monitoring policy shifts, and anticipating public responses in today’s fast-changing media and regulatory environment. ...
How to Thrive in the Era of Uncertainty
Explore essential strategies for organizations to thrive amid uncertainty—proactively manage risks, foster preparedness and protect corporate reputation in today’s rapidly evolving, unpredictable landscape. ...
Navigating the Storm: Why Crisis-Ready Leadership Matters More Than Ever in Higher Education
Higher education faces unprecedented political, cultural and technological crises. Proactive, values-driven communication and stakeholder understanding are essential for trust, agility and resilience in navigating today’s polarized, digitally amplified environment....
Benefits of a Centralized Global Government Relations Function
Global companies face shifting geopolitical and regulatory landscapes. Government Relations protects their license to operate by building trust, providing policy intelligence, anticipating risks and delivering unified guidance to safeguard reputation and enable growth....
Humanity at the Helm: Building Crisis-Ready Teams Through Preparedness and Human-Centered Leadership
Unmatched modern crises demand more than rigid plans. Human-centered leadership, psychological safety and empowered, emotionally intelligent teams enable organizations to adapt, communicate authentically and make sound decisions under pressure when the unexpected strikes....
Negotiating Power: China’s Approach to U.S. Relations Under Trump 2.0
China adopts a more confident, pragmatic approach to U.S. relations under Trump’s second term, leveraging new tools and temporary détente to advance domestic priorities while managing persistent bilateral tensions and strategic rivalry....
COP30 Leader’s Summit Recap
Global leaders gathered at COP30 in the Amazon, confronting climate urgency, fractured consensus and calls for climate justice. Major highlights included bold forest finance, unified carbon markets and developing nations’ powerful demands for equity ...
Trump’s Trip to Asia: Stable but Fragile
President Trump’s recent Asia trip resulted in a fragile U.S.-China trade truce and highlighted ongoing tensions over tariffs, export controls and investment. Experts warn businesses to stay alert as policy shifts and supply chain risks remain likely....
Hong Kong at the Center of the Gulf-Asia Capital Corridor
Hong Kong is emerging as a bridge between China, the Gulf and global investors, as shifting capital flows and tighter regulations drive companies to adopt multi-hub strategies, stronger governance and cross-border partnerships in an evolving financial landscape. ...