Perspectives
Research, insights & commentary on the latest trends & issues.
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The Volume Trap: Using AI to Move from Noise to Meaning
Communications leaders are urged to shift from chasing metrics and volume to building trust and meaning, using AI thoughtfully and focusing on fewer, sharper narratives that drive real impact and lasting audience connection. ...
$11.9 Trillion Reasons to Rethink the CCO’s Role
Expectations for senior communications leaders are higher than ever amid rapid change. Today’s CCOs must combine data-driven strategy, financial acumen and technology to drive reputation, business value and trust in a complex global environment. ...
The Great AI Race: China’s Approach to Developing Its AI Industry
China is accelerating its AI ambitions, reaching 70% of its 2030 industry target by mid-2025 and leading in global AI research. Its strategy emphasizes sectoral integration, regulatory enforcement and open-source innovation amid ongoing geopolitical and technological challenges....
Connection Over Confrontation: Designing a New Playbook for Climate Communications
Discover how shifting climate communication from polarized messaging to relatable, everyday contexts fosters genuine understanding and action. Learn why embedding climate narratives in trusted settings can help bridge divides and create meaningful, inclusive conversations about our shared future....
The Revolution Will Be Tokenized: How Crypto Can Capture This Moment
Regulatory reforms and renewed institutional interest have fueled crypto’s resurgence in the United States. To secure mainstream acceptance, industry leaders must focus on building trust through education, transparency, engagement and practical demonstrations of blockchain’s everyday value. ...
Youth at the Heart of Global Health
Global mental health and governance are at a crossroads, with young people facing unprecedented challenges yet often excluded from key decisions. Centering youth and empowering them as leaders and equal stakeholders is essential for shaping resilient policies, revitalizing multilateralism and securing a healthier, more inclusive future....
Breaking the Climate Silo: Key Takeaways from Aspen Ideas: Climate 2025
Aspen Ideas: Climate 2025 revealed that climate action can’t live in a silo. Discover key insights on the need for bold investment, policy clarity, bipartisan leadership and cross-sector collaboration to drive real progress on climate solutions. ...
What’s in a Brand: How Brand Stewardship Can Impact Corporate Reputation
Brand identity and stewardship play a crucial role in shaping corporate reputation. Aligning actions with core values, understanding audiences and empowering employees at every level are key to building trust and safeguarding business performance in a rapidly changing environment....
Leading the Food Future: How the U.S. Midwest Stands to Advance Businesses Shaping Nutrition, Policy and Trust
As health, sustainability and transparency reshape the food industry, Midwest companies are emerging as leaders in innovation and regulation—transforming their agricultural legacy into a blueprint for a more resilient and equitable food system....
The Armenia-Azerbaijan Deal: Securing Stability in the Caucasus and a New Eurasian Trade Network
The Armenia-Azerbaijan Deal marks a breakthrough in resolving decades of hostility and territorial disputes, securing U.S.-brokered peace and stability in the Caucasus. The bold initiative establishes the TRIPP corridor, fostering regional trade, connectivity and a Eurasian alternative to China's Belt and Road Initiative....