Category: Research

Woman looking into Microscope

A Perfect Storm or a Window of Opportunity? Navigating Rare Disease Policy at a Critical Crossroads

The UK’s first-ever quality standard for rare diseases, published by NICE, promises improved diagnosis, equitable care and treatment access. However, fragile supply chains and looming trade uncertainties pose significant challenges to achieving these ambitions....

March 2, 2026
Health care leaders

Five Priorities for Health Care Leaders in 2026 

Health care leaders face an era of rapid innovation, political upheaval and evolving patient expectations in 2026. Navigating these challenges requires agile strategies: embracing ambitious incrementalism, harnessing AI, updating operations, forging diverse partnerships and prioritizing robust measurement....

January 29, 2026 / Mathew Shearman
AI innovation

What Innovation Leaders Need to Know for 2026 

AI’s next era is defined by massive investment, evolving models and a shift from automation to augmentation. Competitive advantage now depends on orchestrating diverse AI tools, fostering human-AI collaboration and prioritizing governance over hype....

January 29, 2026 / David Sánchez
Corporate Environmental Stewardship

How to Be an Environmental Steward in Today’s Shifting Policy Landscape

Companies are navigating environmental stewardship amid political uncertainty. APCO's Pulse Check survey shows bipartisan public support for corporate sustainability. To adapt, businesses should maintain consistent commitments, align with stakeholder concerns and utilize coalitions....

Couple look at bills

Business on the Home Front: New Expectations for Corporate America in 2025

Since the first Trump administration came into office in 2017, APCO's research has tracked the evolution of public expectations for corporate advocacy and business's role in addressing societal and economic issues. In our first 2025 Pulse Check report, based on a survey of the U.S. public, economic concerns—especially kitchen table issues—dominate Americans' priorities for both government and business....

Business meeting

APCO Study Reveals Strategic Pathways for U.S. Businesses Amidst President Trump's America-First Focus

Washington – January 28, 2025: A new Pulse Check survey of the U.S. American public by APCO, “Business on the Home Front: New Expectations for Corporate America in 2025,” reveals critical guidance for corporate leaders preparing to navigate President Trump’s immigration and trade agenda, Kelly Williamson, president of APCO’s North America region, announced today.  ...

January 27, 2025
Couple shopping for vacuums

Americans Voted Differently. Are They Going to Shop Differently?

Since winning the November 2024 presidential election, Donald Trump has made it clear that he plans to change Washington. If fulfilled, his promises—ranging from firing government employees to instituting international tariffs and deporting millions of workers—will likely have a dramatic effect on the way business is done in the United States....

December 10, 2024 / James Hazzard
Two microphones in front of the U.S. flag

Chat, Is This Real: Understanding the Impact of Live Streamers on the 2024 U.S. Elections

As livestreaming surges in popularity, U.S. political campaigns are increasingly engaging voters through online platforms. The 2024 presidential election debates exhibits how streamers impact elections, drawing voters away from traditional media and how digital strategies can leverage this new influence....

October 29, 2024 / James Hazzard
The Capitol in Washington, D.C.

TradeMarks 2024 Insights: The State of Play 

In a shifting political landscape, APCO’s 10th TradeMarks study highlights key insights for effective trade association advocacy in 2024. From the growing influence of integrated communications to changing bipartisan priorities, learn what policy leaders value most and actionable steps for 2025....

October 28, 2024 / Haley Gurian
UNGA building

APCO’s Top 10 Data Takeaways from UNGA79

Following UNGA week, APCO teams are combining on-the-ground takeaways with a data-centric approach to highlight what stood out across the General Debate, public announcements and sideline conversations—with insights on top conversation drivers, trending influencers and events to back it up. ...