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The New Face of Philanthropy: How Gen Z Is Bypassing Traditional Systems
In an era of declining faith in institutions, Generation Z is rewriting the rules of charitable giving. But their revolution isn't happening in boardrooms or through traditional nonprofit channels—it's playing out on TikTok, YouTube and GoFundMe. ...
Navigating Social Justice Activism in the Age of Social Media
At its core, social justice embodies the belief that every member of a society is entitled to equal rights and opportunities. This foundational principle is grounded in the empowerment of individuals and fosters active participation that allows them to shape decisions affecting their lives....
Five Things to Know About Meta’s Threads
While we watch to see how Threads performs, our team is answering a few key questions to help guide conversations with brand and social community managers....
What’s Happening to Twitter (In a Nutshell) and What It Means For Brands
Twitter Blue had a substantial effect on several companies, with many halting advertising spend or reducing activity on the platform....
Keeping It Real: Showing Up Authentically Across Social Platforms
Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real....
From Scrolling to Spending: The Rise of the Social Media Shopper
Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy....
PSG v. Bayern Final: Who Scored Big With Fans Online
APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before....
How Social Media Can Help and Hurt During COVID-19
As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share....
Money and Influence on Social Media
With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ...
What to Know About Targeting Individuals on Social
For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible....