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Tal Been is a consultant in APCO’s Tel Aviv office, supporting clients from a variety of industries including the transportation sector, financial services and tech. Ms. Been supports national, regional and global clients with public affairs and media relations, with an emphasis on market entry strategies and implementation. Additionally, she focuses on ESG and supports companies and NGOs with their impact portfolio and advocacy goals.

Ms. Been specializes in providing strategic insights to clients based on quantitative and qualitative research, and supporting the development of data-driven business, political and communications strategies.

Before joining APCO, Ms. Been worked in developing data-driven communications strategies, informal education and academia.

Ms. Been holds a Bachelor of Arts in Political Science and European Studies from Ben Gurion University of the Negev, Israel. She is a native Hebrew speaker and fluent in English.