Tal Been, project consultant in APCO Worldwide’s Tel Aviv office, provides government affairs, public relations and communications support to international corporations. She specializes in helping clients uncover target audiences and preferences to provide online and social media strategy.
As part of her work, Ms. Been utilizes social listening and analysis tools to conduct research and identify trends, social media discourse and sentiment.
Before joining APCO, Ms. Been worked in developing social media campaigns and strategy, informal education and academia. Ms. Been has a B.A in Political Science and European Studies from Ben Gurion University of the Negev, Israel. Ms. Been is a native Hebrew speaker and a fluent English speaker.