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Luca De Pietro is a Director at APCO, based in Milan, where he also oversees the office’s operations. He is an experienced corporate communications strategist, with deep expertise in corporate reputation, ESG positioning, innovation storytelling, crisis communications and employer branding. A member of APCO’s corporate reputation practice, Luca advises clients across sectors including fashion and luxury, technology, travel and tourism and health, helping them develop integrated communication strategies that support business transformation and stakeholder engagement.
In his most recent leading communications roles at global fashion and luxury groups, Luca led the design and execution of group-level communication strategies, with a strong focus on ESG positioning, innovation roadmaps and employer branding initiatives. This included overseeing multi-channel content development, thought leadership campaigns and executive visibility programs across key markets in Europe, North America and Asia. He also supported strategic transformation projects.
Prior to this, Luca worked for over a decade as a communications consultant at international agencies, where he advised leading global brands across sectors including Travel & Tourism, Technology, FMCG, Health Care and Food.
His exposure to fast-paced, multi-market environments helped him develop a strong ability to manage complex projects and collaborate effectively with diverse, cross-functional teams. Fluent in Italian and English, Luca brings an international mindset, cultural agility and a pragmatic, solutions-driven approach.