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Hasan Ismaail specialises in crisis and risk communications management and strategic communications across the MENA region. As a Crisis Practitioner based in APCO’s Dubai office, he works with government entities, cultural institutions and corporate clients across two complementary disciplines: building organisational crisis readiness through governance frameworks, stakeholder-specific communications planning and scenario-based risk evaluation; and developing integrated communications strategies from baseline assessment and audience diagnosis through to channel orchestration, campaign design and full implementation. He brings a diagnostic approach to both, translating complex risk landscapes and communications challenges into actionable strategies grounded in foresight methodology and a diagnose-empower-position framework.
Make it work, then make it better.
Prior to joining APCO, Hasan built his strategic communications foundation through a range of client-facing roles across the UAE. As an independent marketing account manager between 2022 and 2024, he led integrated campaign development and content strategy for a portfolio of SME clients, managing end-to-end execution from planning through to stakeholder engagement and on-site production.
Hasan holds a Bachelor of Commerce in Marketing, with Distinction, from the University of Wollongong in Dubai (2024) and a Google Digital Marketing certification (2022). He is proficient in Talkwalker, Sprinklr and the full Microsoft Office suite, and works across English and Arabic.