Danny Phan is an award-winning strategic advisor and internationally recognized expert on the intersection of business, policy, and technology in Asia. As the incoming managing director of APCO Southeast Asia in 2025, he will lead the firm’s operations across one of the world’s most dynamic regions, driving growth and innovation for global brands, disruptors, and emerging enterprises.
Danny has spent two decades advising CEOs, entrepreneurs, and multinational corporations on navigating complex market transformations, regulatory challenges, and reputation-defining moments. His expertise spans industries and geographies, having supported organizations like Coca-Cola, Airbnb, Grab, Visa, and Gemini in achieving their business objectives. Most recently, he has guided Web3 enterprises through Asia’s regulatory landscape, helping them build credibility and integrate into mainstream markets.
Throughout his career, Danny has been instrumental in shaping strategies during critical moments in Asia’s evolution, from Vietnam’s WTO accession and Myanmar’s economic opening to the rise of the region’s digital economy. He has led crisis communication efforts during sovereign transitions, cross-border investigations, and geopolitical upheavals, bringing clarity and strategy to some of the most challenging situations in Southeast Asia.
Danny began his career in global consultancies, including leadership roles at Burson-Marsteller, Ogilvy, and Teneo, where he built and directed high-performing teams. His work has been recognized with numerous industry accolades, including being named to Campaign Asia’s ’40 Under 40′ and as ‘Young PR Professional of the Year.’ His teams have received top honors such as PRWeek’s Agency of the Year and Public Affairs Asia’s Gold Standard Awards.
A graduate of the University of Southern California with a degree in International Relations and a focus on international political economy, Danny combines a deep understanding of geopolitical dynamics with practical expertise in market and policy engagement. Fluent in navigating Asia’s emerging markets and digital economies, he is a trusted partner for businesses seeking to expand, transform, or solidify their position in the region.