Tag: Global Events
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What’s on the Global Agenda in Fall 2021?
From G-20 to the ongoing COP26, our team took stock of a number of cross-cutting emerging themes that present opportunities for strategic engagement, cross-sectoral partnerships and collaboration to advance innovative solutions to critical issues on the global agenda....
Meaningful Event Participation in China
Due to the stability of the China market, companies have prioritized building relationships with major stakeholders in China through events and expos....
Combating Event Uncertainty in 2021
It is evident that the benefits of virtual connection are strong. Event organizers must have contingency plans in place with the pandemic's end in question....
PSG v. Bayern Final: Who Scored Big With Fans Online
APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before....
Thought Leadership Opportunities Presented by Major Global Events in 2020
Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation....