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Wendy Chen

Associate Director

Wendy Chen, associate director at APCO Worldwide Shanghai office, specialized in government affairs and corporate communication. With experience in entry strategy consulting and government relations, Ms. CHEN has assisted many private enterprises, government bodies, and NGOs in carrying out their business development strategies and corporate branding initiatives since 2009. Currently, Wendy CHEN serves several global leading companies, including Estée Lauder, Johnson Controls and BLACKMORS, as an external GR consultant. She is also a core member of Enterprise Florida China office.

In Mr. Chen’s thorough career, she engaged in trade promotion, investment attraction and government relationship in several American states; and serviced private companies and NGOs in the agriculture, food trading, pharmaceutical, medical devices, semiconductor, automobile, biotech, advanced materials, aerospace, financial services, architecture design and real estate sectors. Before joining APCO, Ms. CHEN had been working for the New York State Department of Economic Development/Empire State Development Corporation as the China region director. During this period, she helped New York-based companies craft and implement their China market entry strategy.

Ms. Chen earned her master’s degree in the UK, majoring in the Management of Training and Development at the University of Edinburgh.