Tag: Communication Strategy
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Navigating the Storm: Why Crisis-Ready Leadership Matters More Than Ever in Higher Education
Higher education faces unprecedented political, cultural and technological crises. Proactive, values-driven communication and stakeholder understanding are essential for trust, agility and resilience in navigating today’s polarized, digitally amplified environment....
Luxury as a Language: The Gulf’s New Soft Power
Luxury in the Gulf is evolving from excess to a strategic tool for credibility and influence, as brands and cities leverage aesthetics, timing and cultural fluency to manage risk and shape identity in a fast-changing regional landscape. ...
Connection Over Confrontation: Designing a New Playbook for Climate Communications
Discover how shifting climate communication from polarized messaging to relatable, everyday contexts fosters genuine understanding and action. Learn why embedding climate narratives in trusted settings can help bridge divides and create meaningful, inclusive conversations about our shared future....
The SRA's Thematic Review of SLAPPs: Implications for Reputation Managers
Eliot Higgins, founder of Bellingcat, faced a SLAPP (Strategic Lawsuit Against Public Participation) from Yevgeny Prigozhin for linking the Wagner mercenary group to Prigozhin. Reputation managers should align their strategies with the latest regulations and ensure robust processes when working with law firms. The SRA's guidance necessitates clear policies to prevent unethical activities and ensure compliance....
Five Ways to Practice Allyship in the Workplace
On October 26, APCO hosted a webinar exploring allyship—the active support for the rights of a minority or marginalized group—organized by Power of Difference, APCO’s employee resource group for LGBTQ+ colleagues and allies in Europe....
The Fallacy of Neglecting Communications During Economic Uncertainty
For every downswing, there will be an upswing, and if you want your brand and business to come out ahead, now is the moment to adopt a consistent communications strategy with long-term objectives driving decision-making....