Alt of image

Samantha
Schmidt

Associate Director

Samantha Schmidt provides media relations counsel and day-to-day project management leadership for clients in various sectors, including health, wellness, sustainability, construction, food, consumer goods and more. She sits on APCO’s corporate reputation and media practices as an associate director and is based in Chicago.

You miss 100% of the shots you don’t take.

Sam has a special interest in health and sustainability, and has worked on many clients within APCO in both of those spaces, providing award-winning work. She also has experience in internal communications and change management, working closely on projects with the Gagen MacDonald team. She has also participated in APCO’s global exchange program in 2023, traveling abroad to London to work closely with others across the APCO network and strengthening her relationships across the globe.

Prior to APCO, Sam gained experience in media relations for tech, startups and health and wellness clients working at multiple agencies. She has a Bachelor of Science in Public Relations with a double minor in Business and Communications from Iowa State University.