Latest from Caroline :
A Look at the Future of Health with Views from APCO’s Team
For more than 20 years, Caroline Wolter Starke has helped organizations and individuals to build and preserve reputation in the midst of dramatic change. She has repositioned corporate brands in a variety of sectors to modernize and seize market opportunity in a complex and changing stakeholder environment; supported organizations through leadership change, spinoff or restructuring; and architected meaningful and impactful reputation building campaigns. At APCO, Caroline is a Senior Director in APCO’s New York office responsible for implementing the regional strategy and guiding the team and operations, and is also Corporate Reputation Practice Lead for North America. Caroline is also a global client leader for some of APCO’s most significant client assignments – a role that has allowed her to orchestrate teams deployed on three continents, nurture emerging talent and build trust with established leaders, and create agenda-setting moments with clients at the World Economic Forum, and other convenings. Caroline is also an enthusiastic media and presentation trainer for corporate leaders, Olympic athletes, Miss USA, sales teams and more.
Prior to joining APCO, Caroline was vice president at Robinson Lerer Montgomery (now FGS Global), where she worked with Fortune 50 and Fortune 500 companies to both defend and build reputations in industries including consumer finance, health care, transportation, housing finance and more. There, she managed high-stakes assignments including building reputation for a major health insurer; rebuilding an airline’s reputation following bankruptcy; rebuilding trust in a financial institution following the mortgage crisis; and launching a disruptive financial services startup. Previously, Caroline helped manage internal and external communication in the Americas for international investment bank Dresdner Kleinwort Wasserstein. Earlier in her career, she led consumer media campaigns at Edelman Worldwide, and both brand marketing and corporate media campaigns at Burson-Marsteller.
Caroline graduated from Tufts University and lives in Chappaqua, New York with her husband and son and enjoys baking and snowboarding.