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Poll: UK Travelers Vote Leave, May Choose to Remain for Holidays

LONDON (8 September 2016) – With the precise timing and form of the UK’s exit from the European Union still to be determined, a new poll highlights the potential opportunities for both domestic tourism and destinations outside of the EU.

The poll – by APCO Insight, the opinion research consultancy at APCO Worldwide – asked respondents to indicate their likelihood to consider various destinations once the UK has left the EU. A ‘Brexit Effect’ can be established by weighing up those who say they will be more likely to visit a destination versus those who say they are less likely to do so

For destinations in the UK, the predicted effect is an increase of 13 percentage points, while for foreign destinations within the EU a drop of 8 points is anticipated.

Amongst the youngest age group (18-24 year-olds), the results show a different pattern, with the ‘Brexit Effect’ being a decrease of 12 points in tourism to the EU, and an increase of 12 points to foreign destinations outside the EU.

Polly Kennedy, APCO London’s travel and tourism lead, said of the results: “What is particularly interesting here is younger travelers saying they will travel more outside of the EU. We know that Millennials are the fastest growing group of travelers, and are increasingly seeking new and varied experiences. Emerging destinations should look to Brexit as an opportunity to garner a greater share of this important segment.”

James Acheson-Gray, managing director of APCO Worldwide’s London office, added: “All companies in the sector need to be thinking now about how Brexit will affect them, looking beyond the short-term impact of exchange rates. The bigger questions here are around what happens when the UK finally leaves – will airfares remain at their historical lows? What will happen to roaming charges? In particular, companies with a strong exposure to EU destinations need to be monitoring developments closely.”

Methodological Note

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1,690 GB adults. Fieldwork was undertaken between 4th – 5th August 2016.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)