Digital Strategy

When APCO’s clients come to us to help them understand the digital revolution, audiences are our guide. As one of the first in our industry to establish a digital practice, our experts are highly skilled at tapping into the prevailing digital trends and connecting authentically with targeted audiences and influencers. We use interactive, visual and evocative storytelling to keep audiences engaged, all to the benefit of our clients.

Today’s dynamic, fast-paced stakeholder interactions are why APCO believes that digital and social media are indistinguishable from traditional communications. With its robust opportunities, both reputations and bottom lines depend on a strategic, high-impact digital presence. Clients hire our digitally driven teams to help them apply big data analytics, shape social media and digital business strategy, identify topics our clients can own, refine messaging and increase engagement among key influencers. With data, creativity and our clients on our side, we can extend the reach and impact of their messages online and beyond.