A private research university welcomed a new president as higher education came under growing public and political scrutiny. The university needed to present its new leadership to a national audience while protecting its standing on several fronts at once. It engaged APCO to support the transition and built a partnership that widened as its needs did, bringing together campaign strategy, thought leadership and crisis counsel. These channels of engagement have given the university’s communications leaders a roadmap for promoting its priorities and responding when issues arise.
