Capital.com

Ella in the Arctic: Amplifying the story of a historic sailing expedition

Capital.com is the lead sponsor of Ella in the Arctic: an ambitious solo circumnavigation of the Arctic Circle by 28-year-old British Yachtmaster Ella Hibbert. Ella embarked in May 2025 on a five-month journey aboard her yacht Yeva to become the first person to complete this feat alone. Her mission is also a deeply personal call to action on the climate crisis, as her journey is only made possible only by the alarming retreat of Arctic Sea ice. APCO was tasked by Capital.com to amplify Ella’s incredible story to an international audience.

IMPACT/ Ella in the Arctic with Captial.com

Ella in the Arctic Website Homepage

APCO led a complete redesign of the Ella in the Arctic website, transforming it into a compelling storytelling platform for media and the public.

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Ella in the Arctic “Sponsors” webpage, featuring flagship sponsor Capital.com.

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Ella in the Arctic homepage, featuring Ella’s route and social media links.

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About Ella, and why she decided to embark on this journey.

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