Art supplies on table

2022 Digital and Creative Trends in Brand Design

July 25, 2022

Brands that appear visually aesthetic are more likely to attract users. This is 2022 and brands are making a leap toward a more creative approach to bridge the communication gap between themselves and their clients. In a world struggling with a pandemic, where people find comfort in their homes, we have mostly moved on to online connections. It has, therefore, become more important than ever to expand our digital reach and online appearance. Here are five digital and creative trends in 2022 that might prove to be the key for the success of your brand.

Re-designing Brand Identity

Building brand identity is one of the most important exercises when you take your products into the marketplace. In today’s fast-moving world, the ability to catch attention is key to retain consumer interest in the product. Building brand identity doesn’t only come in forms of ideology. It is also needed to make your brand look presentable and aesthetically pleasing. Today, more and more brands are investing in redesigning themselves and standing out of the crowd. Minimal logos, eye-catching graphics and brand mascots to carry an ideology for a campaign can help you communicate more efficiently to your audience. A unique brand language and a recognizable visual appearance of your brand helps your target audience absorb your brand identity for a longer time.

Everything in Motion

A bigger challenge today is keeping your audience intrigued by offering them something out of the ordinary. With attention spans becoming shorter and shorter, brands are recognizing the vital edge that motion graphics provide to communication strategies. A smooth animation may influence audiences to engage with your brand quicker and accept your campaign’s emotion more easily. Using animations specifically with your brand accent will leave a more vibrant and long-lasting impression on your consumers that are more likely to return to your brand.

Surveys reveal that:

  • 70 percent of companies are now investing in content marketing, including visual marketing options.
  • Video is now the primary form of media used for content marketing.
  • Product promotions entail 25 percent of all marketer approaches to content marketing, while 20 percent use it for branded storytelling.

With a growing focus on motion advertisement and technological advancement in the field of communications, brands that use motion graphics will find it easier to push themselves on various platforms and reach a wider market.

Infographics Era

In a world where information can be boring, including more infographics in your day-to-day business can keep things interesting. The use of infographics has only risen drastically in the recent years and is going to play a crucial role in providing data to your consumers or clients. They are the best way to pitch your service stats to a client and prove to be very effective in both the B2B and B2C segments. Infographics that make your data flow through the content are likely to stay longer on your client’s mind. Not only do they provide visual stability to the content, but they also make data easier to comprehend and interesting for the consumers. This helps search engine optimization and thereby increases brand awareness and recognition.

Data show us that:

  • Infographics make up the fourth most commonly used content marketing media.
  • Among B2B marketers, infographics have seen the most significant increase in use, currently at 67 percent.
  • Directions provided with both text and illustrations are understood 323 percent better than directions provided in text only.

Mobile Graphics

According to the statistics, about 56 percent of the internet consumption is by mobile users, who access content on social platforms, shop on e-commerce sites and browse through the worldwide web. According to a survey, two-thirds of the total digital advertisement budget in 2019 was spent on mobile ads. Businesses have been using social media to promote their services for a while now, but brand recognition through social media has only come later to the marketing game. Making your brand visible on social media has become a priority for the businesses. Accordingly, creative approaches of brands have highly shifted from web-centric designs to a mobile-first design. We have seen huge leaps in the fields of mobile UI and UX designing as well as social media marketing in both B2C as well as B2B markets.

Here are some interesting facts:

  • Four million businesses use Instagram Stories monthly, with 58 percent of people surveyed being more interested in a brand after seeing the ads.
  • It’s estimated that 35 percent of Instagram Story users prefer to engage the shorter narrative-styled Stories more often, followed by interactive stories focused on polls and quizzes.

Virtual World

With a large chunk of the world adopting social distancing due to the COVID-19 pandemic, it has become important and difficult to maintain the personal touch in business and corporate environments. Switching to virtual spaces to be connected has been one of the key aspects of businesses. The ability to meet and collaborate virtually has transformed many businesses’ ways of working, allowing for people to connect with their teams or customers in a more flexible manner. Many brands introduced new virtual tools both internally and externally to their businesses, and these digital methods for collaboration aren’t going away any time soon.

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