Tag: TradeMarks

TradeMarks 2024 Insights: The State of Play 

In a shifting political landscape, APCO’s 10th TradeMarks study highlights key insights for effective trade association advocacy in 2024. From the growing influence of integrated communications to changing bipartisan priorities, learn what policy leaders value most and actionable steps for 2025....

APCO’s 2024 ‘TradeMarks’ Study: Associations Show Strength on Unity and Connections

APCO’s 2024 TradeMarks study reveals that trade associations are regaining effectiveness, with half of tracked sectors improving over 2023. Financial services and retail lead the way, driven by strong membership mobilization and unified voices amid growing demands for integrated communication strategies....

APCO’s ‘Trademarks’ Study: Health Care, Manufacturing, Technology Trade Associations Delivering Results

APCO Worldwide’s ‘Trademarks’ Study Shows Trade Associations Delivering Despite COVID-19

APCO Worldwide’s Trademarks Study Reveals Urgency for Trade Associations Facing Divided Government

Chicago-Based Associations Among Top-Ranked in APCO’s TradeMarks Study