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Health Care Strategist Michael O’Brien Joins APCO as Senior Director in Washington, D.C.
Michael O’Brien, nationally recognized communications strategist with nearly 30 years of experience advising health care companies, joined APCO as a senior director, Mathew Shearman, global chair of APCO’s Health practice, announced today. ...
Reimagining Reputation: How Health Systems Can Protect Their Future by Putting People First
The health care industry has long been seen as a pillar of stability in uncertain times. Yet, recent months have shattered this illusion, revealing that even the most essential institutions are vulnerable. For hospitals and health systems, the challenge is reimagining what it means to secure the future of care. ...
Ten Ways to Improve Pandemic Communications
Here are 10 recommendations for how we could do a better job of educating the public about the pandemic....
Leading with Purpose in the Business of Health
The reality is that companies in the business of health have their purpose built-in: they exist to generate health. The question their leaders need to ask themselves is not how do we define our purpose but rather, how do we deliver on it? ...
Major Trends Influencing Health Communications
Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ...
The Role of Health Communications in Behavior Change
Is it possible to change someone’s health behaviors simply through communications?...