Tag: Executive Positioning

CEO looking out window

Mastering Refinement in 2025

Staying relevant in a rapidly changing world isn’t about reinventing the wheel—it’s about refining what already works. Explore the five priorities guiding APCO's president, North America, Kelly Williamson's approach in 2025. ...

January 23, 2025 / Kelly Williamson
CEO in a high rise office thinking

The Critical Role of CEO Thought Leadership in Driving Business Success

In a dynamic business landscape, CEO thought leadership is essential for success. As brand ambassadors, CEOs shape consumer trust, investor confidence and employee loyalty, with their personal reputation and strategic visibility directly influencing financial performance, innovation and brand identity....

October 31, 2024 / Kelly Stepno
doctor at press conference

How to Achieve Healthcare Celebrity Status

As a global population, we’re leaning in to science and the scientific community more than ever before—representing a critical inflection point for healthcare communicators and marketers....

December 1, 2020