Government
In an ever-changing global society, governments must navigate complex challenges to drive progress, attract investment and foster innovation.
Dynamic positioning is essential to determining international reputations and to delivering strategic policy goals and outcomes for governments. Decisions impacting governments can be shaped by myriad organizations, interest groups, influencers and news outlets. APCO brings considerable experience managing this complex ecosystem.
APCO is an industry leader with a wealth of experience providing strategic advisory and advocacy services to governments. We support government entities around the world to create and implement strategic advocacy, communication and positioning campaigns. We apply the depth of APCO’s expertise to clients including national governments, government owned industries, sovereign wealth funds, states and provinces, and municipalities. We help our governmental clients manage crises, attract and seek investment, promote travel and tourism, enhance reputations and more.
Creating Campaigns at Home and Abroad
APCO’s connected global approach to navigating challenges helps us create campaigns that reach stakeholders successfully across town or on the other side of the globe. We have expertise in creating and managing programs to engage a wide range of stakeholders from government and business leaders making policy and investment decisions to tourists looking for new destinations.
We have experience representing and reaching major capitals and power centers, such as Washington, D.C., New York, Mexico City, Brasilia, Brussels, Paris, New Delhi, Dubai, Riyadh, Beijing, Singapore and beyond. Additionally, APCO has a deep reach into emerging and frontier economies around the world. We have worked with and leveraged relationships with critical international organizations, such as the UN, the OECD, the G-8, NATO, APEC, ASEAN and the OSCE. These relationships, coupled with our experience in reaching diverse markets, are the backbone of our ability to address complex issues and achieve meaningful results.
Attracting Investment in Times of Change
The global landscape for attracting foreign direct investment (FDI) is competitive.
Cities, states, provinces, national governments scour the globe looking for companies willing to invest. Hundreds of investment promotion agencies spend millions of dollars annually to compete for opportunities from a limited number of companies and investors.
At APCO, we utilize our broad experience supporting both governments and businesses to identify our clients’ strengths, leverage their competitive advantages and open their markets directly to the types of investors most suited to their industries. Through APCO Insight, our in-house opinion research team, we provide real-time data on market perceptions and campaign effectiveness. We engage directly with potential foreign investors at the highest level to provide unique opportunities for you.
Our Government Services Include:
- Direct Representation: Supporting governments and governmental institutions by directly championing their interests on policy issues around the world.
- Reputation Management: Designing and implementing proactive campaigns for leaders, high level officials and governments focused domestically and internationally.
- Investment Support: Advising governments on export promotion and inbound investment.
- Incumbent Governments: Helping shape domestic messages and communication strategies through polling and focus group research.
- Building Global Development Partnerships: Facilitating government outreach to private sector corporations, NGO’s and other institutions in pursuit of global partnerships.
- Infrastructure Development: Designing the most effective government communications infrastructure capable of delivering government messaging.
- Public Service Reform: Effectively communicating with respective publics on reform through traditional media, online campaigns and third-party support.
- Policy and Market Issue Research: Researching and analyzing priority sectors of interest to help governments better define their strategic focus.
- Political Legacy Communications: Helping incumbents not facing re-election establish their legacy by defining the narrative and developing key messaging for international audiences.
