Sectors /

Financial

Building a financial sector that works for people

The financial services sector has undergone a profound transformation over the past decade, driven and shaped by technology regulation, social pressures and the urgency of climate action. This evolution is far from over. As challenges unfold, we partner with our clients to navigate what lies ahead, helping them as they fuel economic stability and growth for a better financial sector. 

An era of innovation has democratized financial services, driven down costs and developed new products and models. Banks have shown resilience during systematic shocks, payment options have multiplied and cashless transactions have become embedded in our daily lives. The next wave of disruptions could come from generative AI, economic empowerment through financial inclusion, tokenization of real-world assets or an economic system crisis. This calls for authentic leadership, humility, communication and engagement to bring stakeholders along and make them partners throughout the journey of transformation.  

APCO has a rich history of advising organizations on navigating disruptive change, recovering from crises, positioning executives, future-proofing their businesses and engaging with an array of stakeholders. Our work spans financial communications, corporate positioning, public affairs and reputation management, uniquely positioning us to support clients by crafting compelling narratives that resonate with stakeholders, enhance corporate reputation and drive business success across global markets. 

APCO’s expertise in the financial services sector is built on decades of experience with organizations in the financial ecosystem, including:  

  • Asset managers  
  • Banks  
  • Blockchain and crypto projects 
  • Family Offices 
  • Fintech companies 
  • Insurance providers 
  • Investment firms
  • Payment solution providers  
  • Public sector and sovereign entities  
  • Start-up companies 

Through our integrated approach, APCO enables financial services organizations to overcome obstacles and capitalize on emerging opportunities. We are committed to delivering impactful, long-term results that help our clients thrive in an increasingly complex financial landscape. Whether launching a new product, managing a high-stakes issue or repositioning in a competitive market, APCO stands as a steadfast partner in achieving success.

Point People

Jeff Zelkowitz

Jeff Zelkowitz

Executive Director, Corporate Advisory

jzelkowitz@apcoworldwide.com
Bruce Fu

Bruce Fu

Managing Director, Beijing

bfu@apcoworldwide.com
andrew douglas

Andrew Douglas

Senior Director on Financial Services

adouglas@apcoworldwide.com