Managing Director, Beijing
Bruce Fu is the managing director for the APCO Worldwide’s Beijing’s office. He is also the co-lead of the APCO global tech practice. Mr. Fu has deep knowledge of China’s technical standards, IPR, and competition-related issues in the ICT sector. At APCO, Mr. Fu provides clients with counsel on government relations building, operations management, stakeholder engagement, and market entry strategy across different sectors.
Prior to joining APCO, Mr. Fu was a business manager at the EU Chamber of Commerce in China, where he worked closely with the European telecommunications industry lobbying China’s telecommunications regulators. In this role he also supported ICT Working Group members on telecommunications regulatory policies and TBT/Standards and directly engaged Chinese authorities on antitrust issues related to implementation rules of Chinese anti-monopoly law on their behalf.
Mr. Fu served as the vice chair of the ICT Working Group at the EU Chamber of Commerce in China over the past 7 years driving the EU-China dialogues and negotiations on key issues such as Comprehensive Agreement on Investment (CAI). He holds master’s degrees in European studies and European modern history from the Catholic University of Leuven. He is fluent in English and Chinese and speaks intermediate French.
Mr. Fu obtained master’s degrees in European studies and European modern history from the Catholic University of Leuven. He is fluent in English and Chinese and speaks intermediate French.