Tom Short

Tom Short is co-managing director of APCO Worldwide’s London office and has more than 15 years’ experience in corporate reputation management and public relations. He has deep experience across an array of industry sectors, including enterprise technology, life sciences, advanced manufacturing, construction & engineering, property, energy and healthcare, working for companies ranging from listed multinational corporations to disruptive start- and scale-ups.

Part of the leadership of APCO’s European Corporate Reputation team, Mr Short continues to serve as a senior advisor to a number of APCO’s largest corporate clients, providing counsel on communications strategy, media relations and crisis preparedness & response. Mr Short is an experienced spokesperson trainer and provides coaching to senior leaders on engaging with the media, speaking techniques and other aspects of presentation and personal profiling.

Throughout his career at APCO, Mr Short has held various leadership roles within different parts of the company. Prior to being appointed Deputy Managing Director of the London office in December 2021, he was the global lead for Learning & Education and co-lead of the European Technology team. Prior to joining APCO, Mr Short spent six years at a leading boutique agency serving the built environment sector where he worked primarily with clients in the construction, engineering, energy and property sectors.

Mr Short trained as a journalist, holding a Master’s Degree in Multimedia Journalism and a Bachelor’s Degree in English Literature.