Apco Worldwide loader

Tom Short

Deputy Managing Director

Tom Short is a deputy managing director in APCO Worldwide’s London office. He is the global lead of our Learning & Education Practice and European co-lead of our Technology Practice.

Mr. Short has over ten years’ experience in corporate communications, media relations, reputation management and digital strategy, working across a broad array of industry sectors including technology, EdTech, healthcare & life sciences, manufacturing, logistics, construction, property, energy and FMCG. He is an experienced leader of global communications projects, leading multi-market programmes for some of APCO’s largest corporate clients. Throughout his career he has worked with a number of large multinationals, helping them to define positioning for parent brands and subsidiaries and build the fundamental communications infrastructures needed to support long-term media and stakeholder relations programmes.

As Global Learning & Education Practice Lead, Mr. Short coordinates our work across the sector, with a particular focus on Education Technology companies operating in the Higher Education space. As Regional Technology Practice Co-Lead, Mr. Short advises clients in an array of areas including AV, digital transformation, data centres and critical infrastructure, big data and analytics, robotics, AI, AR/VR/MR, privacy and cyber security. He leads a number of APCO’s major European corporate communications clients and serves as senior advisor to many more across the spectrum of technology and innovation.

Prior to joining APCO, Mr. Short spent six years at a leading built environment sector communications consultancy, working in the construction & engineering, energy and residential property sectors.

Mr Short holds a Bachelor’s Degree in English Literature from University of Birmingham and a Master’s Degree in Multimedia Journalism from Bournemouth University.