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Sabiha Ozgur is a strategic research operations executive who transforms data into competitive advantage through innovative methodologies and AI integration. As a Director, she brings decades of expertise in building world-class research teams and implementing cutting-edge solutions that deliver measurable business impact. Based in Washington and serving as a key member of APCO’s AI & Intelligence team, Sabiha specializes in developing customized qualitative and quantitative research strategies that drive strategic decision-making across global markets. Her unique ability to bridge traditional research excellence with technological innovation enables clients to navigate complex challenges while positioning themselves for sustainable growth.
Where human insight meets technological power, the whole becomes infinitely greater than the sum of its parts.
Prior to APCO, Sabiha served as associate director of research at Ballast Research, where she spearheaded federal, state and European Union research practices while architecting comprehensive research operations and training strategies. Her earlier tenures at industry leaders Nielsen Company and Ipsos showcase her progressive leadership journey. At Ipsos Turkey, she built the qualitative market research team from the ground up, transforming it into the industry’s top-performing division. At Nielsen, she pioneered custom research services integration, embedding qualitative research best practices that enhanced client deliverables and expanded service offerings.
Sabiha holds a Master’s degree in Social Psychology from Bogazici University of Istanbul and has contributed to advancing academic knowledge through co-authored papers in prestigious publications including the International Journal of Psychology, Behavior Research and Therapy, and Central Asian Literacy Forum. Her expertise spans strategic research design, multicultural team leadership, AI integration and ethics, business intelligence transformation, operational excellence and strategic client partnerships. Beyond her professional accomplishments, Sabiha channels her creative energy through painting, believing that artistic expression enhances analytical thinking and innovation.